In the past decade, traditional brands, to stay relevant have gradually created a digital infrastructure for their products and services. Be it clothing, electronics, or even media, all have essentially accepted that “Digital” is the new black. That said, the first ones to jump on this bandwagon were of course, the celebrities. It takes little time to create a celeb’s profile on a social media platform, and very little goes into managing such accounts. While earlier, in the beginning of this decade, it made sense for brands to indirectly reach their audience through celebrity endorsements on social media, now, brands too, have to create their own unique space on these platforms. To give you an idea, Zomato’s witty campaigns work better on their own page than their celebrity endorsements. Giving brands an edge, allowing them to create their own alter social personality.
Online Classes and E-learning Programs
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We were busy getting APK WhatsApp files on our Java-based Nokia phones, understanding very little about how the world of social media works. Back in the day, when social media was just getting started, the last thing we thought would end up on the internet was our school. While there were some attempts, education as a whole remained a strictly traditional business. In the past year or so, however, this changed drastically. It was “Go online, or go home”, for the educational institutes.
This big change has raised one very important question - have we overlooked online education all this time?
To briefly answer this, yes! Maybe we were a little too harsh on online education all this while. Almost all foregin universities, and even some Indian universities, have online courses way before the pandemic. The management for such courses were often deserted, or slowed, considering the fact that no one took them seriously. As we have all witnessed, the already existing infrastructure for these courses helped our colleges and schools to adapt to digital mediums easily. And in this time, we have seen an increase in EdTech companies, especially for contemporary courses like Media Studies, Design, Fashion, Music etc. Companies like Unlu, Domestika, FrontRow, Coursera are offering students short-term online courses that are easy on their pockets, while helping them create their own career. These courses often focus on freelancing or independent fields, with an effort to teach their students how to be independent in their work life.
Online education always provides the kids with opportunity of enjoying good amount of flexibility in the whole process. This will give a great boost to the productivity and the flexible learning environment will always allow the people to adapt best learning styles into the lifestyle. Online education also empowers the kids in the form of providing them with the opportunity of studying from anywhere in the whole world which will ultimately help in providing them with the diverse experiences so that overall mission of empowering the bright minds across the globe can be achieved very easily.
With the help of these kinds of classes and courses, people will be able to enjoy a very comfortable environment for learning so that everything becomes less daunting for them. In this particular manner everyone can stay very much connected with each other and people will be getting the better understanding of their capabilities.
Empowerment of the students with the help of latest available technologies can also be done very well so that people can become very much creative in their respective fields. This is the best way of developing the technical skills and learning to navigate different kinds of systems and programmes. These skills can be easily transferred to other areas of life so that people are able to enjoy a very successful career at the later date. This is the best way of broadening the horizon of the people so that everybody can collaboratively focus on digital innovation without any kind of problem. In today’s rapidly changing world it is very much advisable for the kids to depend upon perfect courses so that skill diversification can be undertaken very easily and people are able to gain new qualifications that will keep them ahead in the entire market.
This industry is still growing, and we are yet to see what it can become. Meanwhile, celebrity driven learning platform sites like Unlu have taken a step further by allowing students to learn from industry experts and more importantly not in their traditional sense. Afterall a medium changes the message. So what and how we learn on the internet also needs its own unique edge.
Where celebrities teach students in an online class format, has created a community of writers, poets, comics, and anyone who wants to share and learn together. Such websites might attract us because of the celebrity factor, but the ones who stay are those who believe and are passionate about their art. With Unlu, we are unlocking the digital world for an opportunity to learn at the comfort of your own, with Unlu, we are unlocking learning.