Podcasts are all the rage these days. Everyone and their mom has a podcast (sometimes quite literally). According to nationwide surveys, over half of Americans aged 12-34 listen to at least one podcast monthly, and more people listen to podcasts every week than have Netflix accounts!
While podcasts are definitely growing in popularity, which could mean more listeners for your podcast, it also means you have more competition. If you want to make your podcast stand out from the pack, here are a few tips to promote your new podcast on social media.
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Know your audience – and pick the right platform
If you want any marketing campaign to be successful, you need to reach your audience. Not all people spend their time in the same place. For example, if your podcast is all about video games, you wouldn’t want to advertise in a retirement home. That’s not where your audience spends their time.
Similarly, each social media platform attracts different people. Before you start your social media campaign, make sure you’re promoting your podcast on the right platform.
There’s plenty of research online to tell you which platform is more popular with certain demographics. If you’re looking at something simple like age, you’d probably be better off promoting your podcast on platforms like Instagram and TikTok, while if you’re aiming at an older (or broader) audience, Facebook will likely be your best choice.
Use plenty of hashtags
Hashtags aren’t just trendy; they actually serve a purpose—especially if you’re using Instagram, Twitter, or LinkedIn. They’re the best way to get your content in front of people who otherwise wouldn’t see your page and extend your marketing reach.
The goal is to use hashtags that aren’t too general or too specific. If you use an extremely general hashtag like #podcast, it’s going to throw you into a giant pool with thousands, if not millions, of other podcasts. If you use something too specific, nobody is going to find it.
Think about hashtags that your audience would actually search for. For example, a good hashtag for a podcast about health and fitness would be #fitnessgoals. Your health-minded audience will likely be looking for posts tagged with #fitnessgoals, which means they’re more likely to stumble across your podcast social media promotions.
It’s also a good idea to create your own branded hashtags. For example, if your fitness blog is called Let’s Get Fit NC, you could make your branded hashtag #letsgetfitnc. Then, whenever you or your fans post content about your podcast, they can use your branded hashtag.
This won’t get your podcast discovered, but it’ll create a community around your brand—which is super helpful! Whenever someone uses your hashtag, it’ll compile all the posts for your fans to look through and discuss, helping you build your brand online.
Pull quotes make great images
Promoting a podcast on social media can be difficult because you don’t get many images to share. It’s not like you’re a photographer who takes pictures all the time you can just throw on social media. You talk, and it’s hard to show off talking on visual platforms.
When it comes to creating social media content for your podcast, pull quotes make great posts. If something catchy, creative, or thought-provoking is said on your podcast, hop over to your favorite content creation site, choose an engaging Facebook post template (or whichever social media platform you choose), and add your pull quote to the template. Download the image file, and you’ll have a great visual post to promote your non-visual podcast!
As people scroll through their social media feeds, they’ll see your inspirational or funny quote. While it might not be a visually stunning image, the words themselves will be enough to entice viewers to look more into your podcast for other little nuggets of wisdom or humor.
Post regular content
Social media marketing is all about consistency. There’s so much content for users to sift through, it’s easy for them to forget about you—unless you post regular content!
The more you post, the harder it is for your followers to forget about you. Of course, there is such a thing as too many posts, but it’s a good idea to post at least a few times per week.
Setting a posting schedule for each social media platform you use is a good way to make sure you stay consistent. That way, you’ll know in advance when it’s time to post, and you’re less likely to forget. All it takes is a few days without a social media update for you to lose your followers’ interests.
Give your followers somewhere to land
Your social media profile is like your home base for your online campaigns. If someone stumbles upon your content, they’ll probably click your profile to see more of your posts. When they get there, it better look good!
Make sure you have plenty of content on your homepage for followers to look through. This is especially helpful for promoting your older content. You should also fill out your “about me” section to give your fans more information about your podcast and design a Facebook cover photo that captures your brand’s image.
Ready to promote your podcast on social media?
Social media is a great tool for brands to communicate with their followers and grow their audience base. If you want to promote your new podcast, choose the social media platform your audience uses the most, use all the hashtags, and create plenty of high-quality content. After a while, you’ll have more podcast subscribers than you know what to do with!