SEO aka Search Engine Optimization is one of the most crucial factors that determines the quality, credibility, and positioning of your website in search engine results pages.
A website ranking on first search results has higher chances of being seen and visited by interested people, who can become potential customers eventually. Thus, it would not be wrong to say that SEO is decisive for all the website owners.
Now, you might be thinking…
Then what’s the role of my web hosting in SEO?
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Well, it’s a bitter truth but web hosting is a primary factor that can affect your website’s SEO significantly. If you choose a good web hosting then it must provide impeccable website performance, advanced security, and even help you achieve your business goals. The web hosting you have chosen for your business must be flexible enough to manage the requests of a huge volume of traffic your website is receiving. In case it fails your website might lose its traffic drastically and affect its organic positioning.
Therefore the platform you are using cannot offer you the best experience to your visitors then, it's time to consider other best web hosting service providers.
5 Ways How Your Web Hosting Affects Your Website’s SEO
Next, we are going to disclose 5 things about web hosting that affects your website’s SEO.
1. User Experience
The loading speed of your web page is something the search engines are obsessed with. It is considered as one of the most crucial factors in SEO and a sluggish loading website paints a poor picture of how visitors perceive it. Core Web Vitals recognizes if your website is loading quickly along with the important content over the auxiliary content that is less likely to pique users interest.
Therefore, how fast your web host responds and loads meaningful content quickly to your visitors matters a lot. In case if your web host is taking longer than 3 seconds to load its content correctly, then it's time to change your hosting provider.
2. Website’s Uptime
Google works for nothing but best user experience. It uplifts all the websites offering great customer experience and eliminates poor UX providers. If a website is not available at all the time users trying to access it leads to poor user experience. Therefore, if your website goes down frequently then it can be penalized by search engine results.
That’s why it is recommended to choose a perfect web hosting that guarantees high level uptime. Besides, Google considers different types of load times to measure the efficiency of a website and every type of load time is affected by the choice of your web hosting company. It is recommended to start using WHMCS to automate all the complex processes of your web hosting sites from billing to client management. Later, you can customize your WHMCS website for a better user experience and interface.
3. Website’s Security
Today everything is on the internet, precisely in the cloud. In the last decade several websites have struggled with cyber attacks, data breach, phishing and other issues. This all is a result of poor security by web hosting providers. This is why it is always recommended to choose the type of server with high-level security.
Besides, your websites’ security is another important ranking factor of Google’s search algorithm. Search engines prioritize websites following advanced security practices.
4. Traffic Handling
There might be times when your website might get a lot of traffic in a sudden and in those cases your website must be capable enough to handle all requests. However, there are times when websites crash when the traffic spikes all of a sudden.
Therefore, while choosing a web hosting you must take into account the monthly visitors you expect to receive and will your server be capable enough to manage all those requests.
Pro Tip: The more visitors you will get, the more transfer data consumption. In case if your website is not ready to handle all the requests then it will probably go down.
5. Data Backups
No one wants to risk losing all website data, however we must be prepared for such situations. In order to avoid data loss issues, several web hosting providers offer their own backup services and take the automatic backup of your website on a daily basis.
Thus, it is advised to choose a web hosting provider that offers a perfect web hosting along with frequent automatic backups. This will prevent your website from malicious attacks and you can recover all your data if you lose it somehow.
Your web hosting provider plays a vital role in your website’s SEO and a lack of research while choosing a web hosting provider for your project might lead you to serious issues. So, take your time, explore all the best options you have, compare their features, uptime and finalize the best hosting that fits all your business requirements.