Running an e-commerce website in Dubai can be fun. Despite its small population, Dubai has massive potential for scalable online ecommerce stores.
The UAE retail e-commerce market hit almost $3.9bn in 2020, a 53 percent increase from the last year, according to a report from Dubai Chamber of Commerce and Industry.
But driving traffic to your ecommerce website can be a challenge. Especially in the beginning, when you are competing with hundreds of local and foreign investors, you will rely either on SEO or PPC to drive sales.
And that’s where you have to make some tricky decisions. SEO or PPC, which one should you choose if you can only choose one? Or, is it worth investing in both?
Worry not because this article is going to answer all your questions and walk you through the ins and outs of both SEO and PPC for ecommerce. So without further ado, let’s get down to business!
You Can Also Read: SEO and Web Design: How Website Design Affects SEO
When to Choose SEO for Ecommerce?
1. For Steady Growth
As you may already be aware of the fact that SEO takes time, it always leads to consistent growth—-when done right. If you hire a competent SEO company in Dubai, you will see results in the next three months. Both the traffic and sales will go up.
That’s the biggest perk of SEO, you don’t have to pay for every click—-even if the one who clicked on your ad had no intent to purchase your product/service.
2. For Cost-Effective Marketing
SEO is cost-effective compared to PPC. Say you generate 100 sales per day by spending AED 500 on PPC ads, you can drive the same sales by paying AED 5000 or less to an SEO agency in Dubai. All they will do is optimize your website for the same keywords you are targeting in your PPC campaign.
A lot of newcomers in the ecommerce industry have little investment, so investing in PPC is beyond their budget. This is where we recommend SEO over PPC.
3. For Long-Term Results
The biggest con of PPC is if you stop your campaign today, the results will change overnight. That’s because your ad is no more visible on Google, and thus nobody is clicking or buying through it. On the other hand, organic results never change abruptly.
Once your website is ranked, your competitors need to come up with a better strategy to rank your website. For long-term and sustainable growth, investing in a high-quality seo services in dubai should be your priority.
4.For Building Trust
Ask yourself, when you write a query on Google or search for a query, which page you are most likely to click: the first one or the last one? A study published in the Search Engine Journal revealed over 25% of people click the first Google search result.
SEO builds trust because people are more inclined to click on an ecommerce website and explore the listed products. Therefore, if you want to build trust, invest in SEO. People will recognize your brand and you won’t have to invest in any form of paid advertisement to convert them.
When to Choose PPC?
1. For Branding Boost
Say your website is new. Nobody knows what your business is about and what you do, and what makes you credible. To give your business a much-needed boost and brand awareness, you may need PPC—especially in competitive niches.
SEO takes time, building a brand with SEO will take at least a couple of years. To generate some traction for your business, PPC is the go-to option. You run Google Ads to promote brand awareness and introduce your business to your target audience on Google.
2. For Beating Cut-Throat Competition
As mentioned earlier, the ecommerce industry in Dubai is quite competitive. These businesses hire both PPC agencies and SEO experts to work in unison and generate record results. Say you are selling a leather jacket, fashion jewelry, or any other popular product, you will be up against giant businesses running PPC ads.
So irrespective of how much effort you put into the SEO, you will need a PPC boost to stay ahead of the competitors. But don’t worry, you can get both services under the same roof if you hire a full-service digital marketing agency to manage both the SEO and PPC campaigns.
3. For Instant ROI
The success or failure of your ecommerce business is determined by the ROI. The traffic and sales are useless if there’s no ROI. Often, it takes months to get any return if you are depending solely on the SEO.
On the other hand, when you work with accomplished PPC experts, you get instant ROI. A few hundred dirhams spent on paid ads might return a significant profit. Compared to SEO, the results here are maybe short-term but at the end of the day, you are meeting the bottom line.
Both SEO and PPC are important. In the commerce industry, you can’t rely on a single marketing channel because not only do you need consistent results but also first ROI.
So the wise thing to do is to leverage both in the right way. And in case you are still not sure how to market your store, let the expert handle it. Work with a reputable marketing agency in Dubai to get your PPC and SEO campaigns optimized for maximum ROI.