(Mobile app for your eCommerce business can help you skyrocket sales. Learn why your business needs one.)
eCommerce is one of the hottest industries currently. With the internet taking over our lives, it is not surprising to note a vast majority of customers prefer eCommerce to meet their needs -- whether it is ordering a pair of jeans or just a cup of coffee. 18 percent of the retail sales recorded worldwide in 2020 were through eCommerce, and this is expected to be 21.8 percent by 2024. Needless to say, the future of eCommerce is limitless.
But having an attractive website designed by top branding agencies is no longer enough to grow your eCommerce business. You also need a solid mobile app to make your business more accessible. There are several app development companies out there that can help create an app and help your business realize its full potential. This article tells you exactly how a mobile app can boost the sales of your eCommerce venture.
You Can Also Read: SEO or PPC: The Best Ecommerce Marketing Strategy in Dubai
What is the benefit of using a mobile application?
Having a responsive website is great. But a mobile application can help you deliver a superior experience to your target audience. This is because mobile apps are a lot faster compared to websites, resulting in a seamless experience for the user. The data that can be delivered in a fraction of a second on a mobile app can take a few minutes on your website.
You can also deliver personalized content through a mobile app which may not always be possible on your website. And any degree of personalization can help your customers make faster and better decisions about their purchases. A direct benefit of such personalization is a stronger brand value generated -- you can embed every branding tool within your app and boost better brand awareness without spending an enormous amount on marketing campaigns. You can even gather valuable data about user behavior and leverage that to deliver personalized recommendations. No longer do you have to only rely on customer surveys by creative agencies and gather information from multiple sources. A mobile app provides you with all the feedback right at your fingertips.
The key to succeeding in this hyper-competitive market is to keep your customers satisfied, and a well-designed mobile app can go a long way in helping you achieve that target.
Why does a mobile application help your eCommerce business to make more sales?
There’s hardly any other tool that is as effective as boosting sales of your eCommerce business as a humble mobile app. If designed using the right app development languages and embedded with useful features, your mobile app can be the factor that provides you an edge over your competition. Here’s how it helps:
1- You can send push notifications
Spamming your customers with countless marketing emails cannot be your strategy if you are serious about revving your sales. Instead, invest in designing a mobile app and use it for sending push notifications. Statistics show that push notifications alone resulted in 26% higher mobile open rates in 2020.
This unique feature can single-handedly help you boost your sales as you can engage the audience in real-time and give them a gentle nudge about visiting the app to buy. Push notifications are also very handy when you want to remind a customer about the items lying in their cart. As a bonus, you can send special offers via push notifications to get the customer even more excited. However, make sure that you are sending these notifications at the right time and not sounding too salesy, as that can totally backfire. Also, be mindful about how many notifications you send in a day, as no one likes getting scammed.
2 - You can deliver a better customer experience
Your customer has thousands of distractions to battle with. What will keep them engaged with your business and get them to complete the sale is a personalized experience. And a mobile app is light years ahead of a website when it comes to providing an optimal experience.
You can easily tweak the layout and usability of your app to suit the unique needs of your customers. You can give your customers an option to save their payment and shipping details for a seamless checkout. You can send them personalized recommendations based on their interests, behaviors, past items purchased, locations, and preferences saved.
In other words, the degree of personalization you can offer using a mobile app cannot match what you can do through your website. And the higher the personalization, the better your chances of increasing sales.
3 - You can foster customer loyalty
Out of sight, out of mind -- in the hyper-digital age, there is a greater need to stay connected with your audience. How effectively you bond with your customers can go a long way in determining the fate of your sales and winning customers who stay committed to your business.
A mobile app plays an important role in strengthening this bond. You can use it to offer exclusive offers or loyalty points to customers to keep them coming back. You can also send them information about upcoming sales and discounts to make them feel special. This also helps you to market your business better as an impressed customer is likely to refer your app to friends and family, thereby increasing your sales.
4 - Using the phone's native features can be beneficial for your business
Most smartphones offer native capabilities that you can put to work in your mobile apps. This is not possible when you solely rely on websites. For instance, you can allow the mobile app to access the GPS and camera functions to deliver a better experience to the user. You can also make the user experience more interactive by leveraging these native features.
For instance, if the customer wants to flag any defect in the product purchased from your business through your app, you can allow them to directly click a picture through the app that can access the camera feature. The user doesn’t have to click photos separately and send them via email to your customer desk.
5 - You enjoy a better conversion rate
When it comes to measuring and tracking your sales performance, the only metric that matters is your conversion rate. It is of little or no use to have customers loading up their carts with products till they hit the checkout button.
It is estimated that compared to websites, mobile apps boast a 157% higher conversion rate. You can also tweak your mobile app to enjoy a higher conversion rate. For example, you can add different labels to your products, such as ‘hot-selling’ or ‘on-trend’, to create a FOMO among your users and get them to hit the purchase button. You can also add information about how many users are currently viewing the same product or within how many days a product is likely to be sold out. Implementing these strategies is far easier when you have a dedicated mobile application.
6 - You can reduce response time
Resolving the query of a customer is crucial if you want to retain them in the long run. But if the user has to struggle to receive a response due to inordinate delay, you are bound to lose them. This problem is more pronounced in the case of websites where the data transmitted from the server is ten times less than what a mobile application receives from the same server. As a result, a website user may get frustrated and exit, whereas a mobile app user may be able to successfully resolve the problems they are facing.
Additionally, it is also possible for mobile app users to set their default preference of how much content they want to load on their app. This can make their app perform even faster and help save time.
Searching for a creative agency to design a stellar mobile app for your business to skyrocket sales?
Making your eCommerce business successful is not always a walk in the park. Luckily, there are a few easy strategies you can implement to increase your sales and solidify your position in the market. If you are looking for someone who can help you build your dream app, SPINX Digital is here. We have a team of experts who can guide you on whether investing in a mobile app is the right decision for you. We also handhold you through the process and ensure that the mobile app fits your requirements perfectly. So reach out to us right away and let us build you the best app for your business.
Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.