What's the first thing you do after waking up in the morning? 90% of you will answer that checking your social media or scrolling through reels on Instagram is the first thing you start your day with.
That’s why the biggest brands in the world have switched to social media marketing to get more attention. With hundreds of marketing specialists coming up with unique video content ideas, video marketing is here to stay.
Video ads continue to increase in popularity, especially with the explainers, reviews, and features of products and services. Video marketing campaigns have brought great results for small or established brands.
You Can Also Read: The Role of AI in TikTok Marketing
Let's look at the insights into how video marketing campaigns can make a huge impact on your business development strategy.
- According to Smart Insights, an average person spends around 100 minutes of everyday video streaming. This will increase as the Pandemic has made people rely on platforms like Instagram, TikTok, YouTube, etc., to kill their boredom.
- Marketing ads will increase by 48% in 2021 compared to 2020.
Reasons Why Video Marketing Campaigns Are Important for Your Business in 2022
Data Speaks Itself
If you still believe in traditional marketing, perhaps the data will change your perception. With YouTube being the second largest Search Engine behind Google and around 8 billion views every day on Reels and Facebook story features, there is no way you can increase your growth by skipping video content.
There is a chance you can double your audience just by putting engaging video content online.
Video Marketing Is the Best Way to Get Conversion
Conversion and brand reputation are the main goals for product and service-based organizations. A great way to increase your conversion rate is to let people understand what you sell and how it's beneficial to them.
People don't have time for those extended captions and image content reading these days. Instead, you can communicate with the customer with a one-minute video and drive sales more than before.
Various Video Content Ideas
When it comes to creating video content for marketing, you have plenty of options in terms of ideas and appearance. From a simple explainer video on YouTube to influencer reels, product feature stories, and live streaming, it is easy to find the perfect idea that fits your marketing needs.
Not to forget webinars and live chat options, to build a bond with your existing audience online.
While there are so many platforms available for video campaigns, you must know what type of content your audience will relate to. Including all the essential factors such as niche, target buyers, and scope, here are a few types of video ads.
Types of Video Ads for Taking Your Brand to its Next Level
With a successful execution of YouTube video ads, you can get millions of views within a few days.
Reels and Facebook Videos
There are multiple video options on Facebook and Instagram to market your products. You can place these video ads in the news feeds or stories, depending on the size of your audience and followers.
With ad tools, you can reach the target geographical areas and people interested in your products and services. Not only are these ads cost-effective and easy, but they leave a lasting impact on your brand reputation online.
Ideal for a brand looking for exposure, an animated explainer video is a great way to utilize the backstory of product development and its story. The more your audience knows of the product, the more they will likely take action.
However, explainer videos should not be long and tedious. Animated visuals with essential information wrapped in a 1 to 3-minute video would do the trick.
Product Launch & Features Videos
Gone are when people used to buy online just by checking images. With increasing options, customers want more information about the product they wish to sell. Videos are a great option to include all your product features, 360-degree product demo, and benefits to increase awareness.
Unboxing videos, influencer videos, and product demos are a part of this category, where you can comprehensively share the details to connect with potential consumers.
BTS or behind-the-scenes videos increase trust and awareness for a long-term game. When potential customers watch what it takes to create a successful product, they engage with your brand and everything you have designed. You can show your brand's personality with BTS videos with casual language and a friendly tone.
These are the best ones to answer the audience's queries with how-to tutorials in a logical step-by-step process. These are the most demanded ones on YouTube and make a great way for the ad campaigns for your business.
Such instructional videos precisely match the expectation of Google Algorithms, and you can put them with your product listings as well.
Apart From these, Client Testimonials, Office Culture, Trending Reels are some more categories that you can use to get a successful video campaign. 15 Second reels are more than enough to make them love your product!
- Choose the right platform to create campaigns.
- Many tools are available for video creation, and companies are willing to invest in video marketing to keep up with the trends.
- Create a story to showcase your brand's personality. Make the conversation to the point and clear.
- Identify your goals for the campaign. For example, it could be a product-specific video campaign or a service-based video with your visions and milestones.
- Don't overdo the content because the less you speak, the more people will remember.
- Start with the problem that customers face and your product can solve. Then, a visual explanation is much more understandable and shareable for an average user.
- Invest in the equipment that makes your video look unique and authentic. The right place, perfect lighting, and natural appearance are the must-haves for a sharable video.
- You only know why your product is better than the other. Hence, you should pinpoint the key elements that no one knows about your product or service.
Now that you understand how versatile video campaigns are, choose the best video creation tool that handles most of your creative needs. We hope you find this valuable information for your next marketing strategy.
Author Bio -
Komal Kokate is the Co-Founder and CEO of MotionGility - An Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn