To achieve success in your business, mostly for an online business, email marketing must remain your priority. For that, you need to select the best email marketing software which is significantly essential to gain more customers and have a positive impact on your marketing campaign.
Whether you are looking for increasing user engagement or expecting a high return on investment, or building a personal level relationship with your customers, email marketing gives you an edge over other marketing strategies.
Importance of Email Marketing?
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First and foremost, email marketing is one of the most cost-effective strategies for small and medium-sized businesses. According to Direct Marketing Association, email marketing has a 4300 per cent high return on investment for the businesses located in the United States.
There are a few important factors you need to know to understand why email marketing gives you better results. First of all, it is a simple to use method, it allows you to connect with your customers on a personal level, and last but not least, it gives you full control over managing your marketing campaign.
However, you only get positive results if you choose the best email marketing software. In this article, we have listed the top 5 email marketing service providers which will help you achieve faster email deliverability. For more such amazing features, read on.
Which is the Best Email Marketing Software in 2021?
Before opting for an email marketing tool, you must know what features it provides, and if it is suitable for your business requirements or not. Following are some of the key highlights one should look at in any email marketing software.
- Highly engaging email newsletters and easy user interface
- Facilitate you with sending bulk emails
- Email personalization
- Faster email deliverability
- SMS and Email marketing automation
- Easy to manage contact list and segmentation
5 Best Email Marketing Services and Software
Sendinblue is the fastest growing email marketing platform running successfully in Europe. It is a complete package of SMS for multi-scale businesses. This email marketing tool is a blessing for beginners who have just started taking tiny steps in email marketing.
It is easy to use software with amazing customized features that help you create an engaging email. Besides, the simple drag and drop email editor is highly feasible for newcomers.
A complete package of beginner-friendly automation tools that enable users to perform various email marketing tasks such as sending transaction emails, make a workflow for automatic follow-up emails, segment contact lists, etc. The stand out feature of this email marketing tool is that it can schedule email sending time which allows you to send bulk emails at once.
Sendinblue provides a free email marketing plan and unlimited contacts. As a normal user, you will have enough emails available to be sent via their free plan. The free plan offers you 300 emails per day, but you have to deal with the branding they have done in each email.
Besides, it also provides paid plans which start from $25 per month. SMS packages can be included within the plan by paying extra charges depending on the sending requirements.
- Solid automation and best quality email deliverability
- Low-cost plans
- 60+ responsive email templates
- SMS & Chat
- Facebook Ads for lead generation
2. Constant Contact
Launched back in 1995, Constant Contact has emerged rapidly, now it is one of the largest and fastest-growing email marketing tools. This email marketing service was named constant contact in 2004. The company’s topmost priority is to help small businesses grow through the power and potential of the web.
The interface is so easy to use which makes experience beginner friendly email marketing service. It has a small email editor and you can manage your email lists, contacts, email templates, the marketing calendar, and so on.
You can create multiple accounts on this email service. With each account, you will be benefited from the features like unlimited emails, easy tracking, built-in social media tools, free image library, reporting, list segmentation, eCommerce integration, and Facebook ads integration.
Besides, this tool also provides an email plus account which comes along with amazing features like email automation, drip campaign, coupons, online donation, survey & polls, A/B testing. The best highlight of Constant Contact is its excellent customer support. They provide unmatched features like phone, live chat, email, community support, a vast library, and many more resources.
- Smart email editor to add a professional touch to your email
- Email marketing automation
- Smart eCommerce tools and results
- Website and landing page builder
- Good email deliverability rates
Drip is best suited for eCommerce businesses. It is the most robust enterprise email marketing platform, commonly used by digital marketers and bloggers. The seamless integration with popular eCommerce website builders like WooCommerce, Magento and Shopify make it a perfect tool for your marketing campaign.
Drip offers a variety of tools to ease down marketing automation, sales funnels, and personalization. Their customer support is excellent, they use live chat support, webinars, automation training, free guides, detailed course, and documentation to solve customer queries.
Advanced features like intelligent marketing automation tool, split testing, list groups, smart email segmentation, visual automation workflow builder, and many more set Drip apart and give an edge over other competitors like Campaign Monitor.
Many eCommerce businesses use Drip to send bulk emails which help them connect with their customers on a personal level. It has one distinctive feature called eCommerce Revenue attribution; which provides data of revenue generated after each email marketing campaign.
The paid plan of Drip seems a bit pricey, but it is the best email marketing tool for eCommerce store owners who want access to advanced features. In addition to that, the company also added SMS notifications so now, you can connect with your customer on both email and SMS marketing mediums.
- Excellent email automation.
- Availability of eCommerce CRM features.
- Contact tagging.
- Segmentation and reporting on email campaigns.
- Connect your eCommerce store to drip to collect data.
- 24/7 communication with customers using SMS automation and emails.
HubSpot is the most popular software in the CRM and email marketing space. It is the king of email automation marketing. It is a complete package of amazingly integrated features that allows you to design, optimize, and send stunning looking emails for your marketing campaign.
They have a ton of custom features that you can use as per your business requirements. You can pick any of the services and pay for them to get complete access to the available features. HubSpot provides a simple drag and drop email builder and tons of email templates which enable you to create newsletters that reflect your brand’s reputation.
HubSpot offers unique features that one would expect to be pillars for enterprise-level email marketing. The software contains features like send-time optimization, A/B testing, detailed performance analytics, high email deliverability, marketing automation, drip campaigns, and many more.
Their seamless CRM integration allows you to create email bases on your subscriber’s device type, country, list membership, or any other detail you have collected of your customers or subscribers. It has both paid and free plans, their paid plans start at $45 per month.
- Responsive email template builder
- Robust marketing automation
- Unlimited number of contacts for free
- Full-featured CRM & Mobile optimization
- Personal calendar to schedule appointment
- Inbound lead, ad analytics, email, and phone support
AWeber is one of the most popular and oldest email marketing software. This email marketing tool primarily focused on helping small and medium-sized businesses through their wide range of tools.
It has a simple user interface and also easily connects with eCommerce platforms like WordPress. AWeber offers some of the industry-best features for email marketing such as HTML email templates, list management, autoresponders, a/b testing, email tracking, AMP emails, automatic RSS to email for bloggers.
Their customer support remains topnotch as features like live chat support, phone support, email, webinars, and vast library have been included in the service. AWeber comes up with both free and paid plans. It has a free plan for up to 500 subscribers, thereafter, you need to pay as per your requirement.
- List management tools
- Sales tracking
- Drag and drop email builder
- 700+ pre-built email templates
- Third-party integration and subscriber segmentation
- Email analytics & A/B testing
We hope this article will help you choose the best email marketing services and survey software as per your business requirements. There is other such software available such as ConvertKit, Mailchimp, Active Campaign, Benchmark, Omnisend, and many more, but we have mentioned the best of them in this article. Tell us what you think about the article, do share your views in the comment section below.
Ankit thakor is a marketer by trade and a football player by passion. He is a Saas Marketing Specialist at SoftwareWorld. He specializes in using compelling content to capture consumer dollars for world-class SaaS brands, including Zoho, Freshworks, ClickUp, and more.