For a Small and Medium-Sized Business (SMB), ranking high on the search engines is challenging. It seems impossible to reach the top of SERPs with large-size businesses targeting the same market. So, how can an SMB rank high? Fortunately, with local SEO tactics, there is a better chance. When a business goes local, its only competitors are the other businesses operating in the same region. It is ideal to stay away from the nationwide rat race to reach SERP's top position.
Hoping to promote an SMB in a local region? The best SEO company in India brings these top local SEO tactics to scramble the competition.
You Can Also Read: Find Out Ways on How to Promote Your Small Business
Use GMB (Google My Business) and GBP (Google Business Profile)
GMB is one of the most effective marketing tools an SMB can use to attract local traffic. Claiming a GMB listing and completing the profile with the required details and a few pictures is an excellent way to improve the local visibility of a business website. The posts feature helps a business update customers about its current events, boosting SEO and stirring interest among the local audience. Google recently replaced GMB with GBP with newer, better features.
Get High-Quality Backlinks
Getting backlinks from trustworthy sites is a valuable traffic source for an SMB's website. They tell Google that the site is helpful and authoritative. One tactic to get high-quality backlinks is to submit articles and guest posts to relevant, reputable sites in the same niche and add backlinks to the business site as a footnote or in the text.
Due to the high demand for backlinks, many websites may not accept an SMB's guest posts. The best SEO company in Delhi works with several reputable websites and knows what editors are exactly looking for. Besides that, it offers guest posting as a local SEO service.
Leverage Video Marketing
Many people use social media platforms like Facebook, Instagram, and YouTube daily. Therefore, video marketing seems to be a more viable marketing option. SMBs can use Google Ads or Facebook to create paid video ads and gain local exposure. Many SEO companies offer video marketing as an SEO service, giving clients video content for brand promotion without expensive editing software and equipment.
Use the Right Keywords
Keywords are the cornerstones of local SEO. People looking for a product or service online enter these keywords in their search engine to get the listings. Therefore, carefully choosing the keywords is crucial to improving the website's visibility to the target audience. Hundreds of keyword research tools help businesses find relevant keywords. The key is to find the keywords that people commonly use to conduct their online searches, but the competitors should not overcrowd them.
After selecting the right keywords, the best SEO company in India will help place them appropriately and maximize their efficiency. They must appear on the website's prominent places, like title tags, heading tags, and meta descriptions. One trick is to place multiple keywords together to amplify their optimization.
Share Valuable Content Through Social Media
More than 58% of the global population uses social media, spending an average of around 2.5 hours every day. Therefore, social media has become an efficient channel to reach local audiences. Posting relevant content on multiple social media platforms improves local SEO. The SEO company in Delhi will ensure that the content is easily understandable and easy to digest. For instance, infographics and short videos work exceptionally well on social media.
Support Images with Infographics and Text
Local SEO is all about user experience, and experts typically measure it based on metrics like session lengths and bounce rates. Formatting infographics with searchable text and graphics can increase the website's appeal and keep users on the site longer. Since processing visual content is much easier and faster than written text, supporting images with infographics and text is an excellent way to engage users.
Voice search has a high search volume on mobile devices. Find the phrases people often use to conduct a voice search and incorporate them into the web content to attract them.
Local SEO is the best way to enhance visibility and boost profitability for an SMB. Investigating these tactics and combining them help a business achieve its marketing goals and get on the right track for success. For best results, hire the best SEO company in Delhi to secure local patronage.