The social media scene of the modern days is a highly competitive space, and there are thousands of brands that are competing for the audience’s attention. Brands consider intros as powerful tools to convey their message to the target group. There are dedicated intro maker tools that help brands to convey their message efficiently.
As a content creator, you need to realize that the purpose of intros is to lure the viewer into watching the content. Depending on the nature of the content and your brand image, you must create the intro. In this article, we will explore how intros will steer the social media success story of your brand.
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Use Music in Your Intros
For most of us, the memory of our childhood cartoons is associated with its music jingles. If you can create an original jingle or soundtrack to use in all your social media marketing videos, it will help to build a personal brand. When you come up with a catchy jingle, it will lure people into watching the rest of the video.
Alternatively, you can choose a royalty-free piece of music that identifies with the branded content and use it in your intro videos. That way, as your videos get viral on social media, the music will lead to a better recollection of the video content.
Establish Brand Presence with Intros
The tagline and logo of a brand are things that people relate to the brand. You can leverage this by including the tagline and logo in the intros of your social media behavior. Doing so will ensure that your regular followers relate to your videos. Such an act will make them more likely to share them in their social media circles.
Ideally, try to place these in a similar layout while preparing your social media videos. Some of the best intro-making tools allow you the luxury of saving a self-created intro format. So, you just need to alter the textual content, and your intro is ready for use in your next social media video.
Title Animation for Social Media Intros
If you are tight on your social media budget and need an affordable way of building your presence on Facebook and Instagram, then you can add a title animation to your intros. Creating a title animation intro requires minimal effort.
Even if you do not have prior experience in video editing, you can create a title animation with tools such as InVideo. All you must do is log on to the tool, choose an appropriate template, add and customize the textual content.
Offering Consistency Through Intros
When you launch a video series on social media, you aim at building brand recognizability. If you create similar intros for all your videos, social media followers tend to relate it to your series. That way, when someone who has enjoyed other videos in the series comes across a video with a similar video, they are likely to watch the content.
Even if you are creating multiple video series, it is a good practice to maintain some consistency in your intros. This may be the placement of the logo, color combination, or anything else.
Creative Placement of Intros
When you add an intro to your social media video, you have the luxury of choosing its placement. For example, some content creators prefer to have their intro at the very beginning of their video. Others like to have the intro after the first 30 seconds of the video.
Tips to Add Intros to Your Social Media Videos
Now that you are aware of the advantages of having an intro in your social media video, the next step is identifying ways to do it right. Here are some tips that will help you.
Use the Intro to Set the Mood
Understand that most people use social media to unwind after a hard day’s work. Use the intro section of the video to get them into the mood of listening to what you have to offer. The appropriate combination of music, images, and texts will allow you to do justice to the mood. For example, when slow, rhythm music is used with a video clip of sea waves, it establishes a calming mood in the viewer.
Keep it Short
Different social media platforms have restrictions on the video length, and we recommend that you keep your intros short. For story content, restrict the intro length to a couple of seconds, whereas you can go up to 15 seconds in the long-form content.
If your intro is too long, you will take time to get to the context, and that may cause viewers to give up on your video. This is especially true in the case of Facebook Videos or Instagram Reels, where the viewers are spoilt with choices.
Use High-Quality Media
The intro helps your viewer form their first impression of the video, and that is why you must use high-quality images and graphics. Do not use shaky images or blurry stickers. If you are using music in your intro, make sure that you have the copyright to use the audio.
The use of high-quality images in a social media intro is similar to magazines using glossy headers to attract readers. Understand that social media is all about visual appeal, and the better you play to it, the higher are your chances of getting viral.
Add Industry-Relevant Quotes
You can make your social media intros more attractive by having quotes. For example, if you are a fashion brand, you can use a quote by Coco Chanel or Angelena Jolie to attract fashion enthusiasts to watch tour videos. However, make sure that the person that you are quoting is someone whom your target audience relates to. Metaphors, analogies, witty captions, and anecdotes are other content that you can add to your intro.
Get the Viewer to Think
Understand that when your viewers are asked a question, they start thinking. When your viewers put on their thinking hats, it sets the stage for you to convey your point by making them more receptive. The key to making the most of a question-based intro is ensuring that the question is relevant to the video theme. Asking a question that is too simple is insulting the viewer’s intelligence, whereas going for a super-complex question may cause people to give up on your video.
Social media is a dynamic place. To get your content viral on such platforms, you need to be on your toes. The tips discussed in this article will help you connect and create poignant intros that will attract and engross your audience.