Want to make your website stand out from the rest? Are you pondering over the best way to increase brand awareness? Then what can be better than a youtube SEO (Search Engine Optimization)?
When we look at social media networks like Facebook, Instagram, youtube, etc., Youtube is gaining popularity and becoming an efficient way to catch the eyes of visitors and increase business revenue. As per the research, around 2 billion people log in youtube every month. There are no two opinions that this number is going to increase year by year.
By looking at the interest of people, most of the organizations prefer uploading explainer video on youtube channels to make the users understand the complex concept and convert the anonymous visitors into qualified leads.
No matter whether it's your first youtube video or thousandth, optimizing videos is essential. It will not only help you to put your video on the top but also increase the brand reputation.
If you are reading this article, you might be curious to know the tips by considering which youtube videos can be made SEO optimized.
Now, without any further discussions, let's take a rundown at the tips that will help you to rank higher on Youtube.
7 Tips to Rank Higher on Youtube
Tip-1 Create an Optimized Title
The title plays a significant role in optimizing the entire video. If your title is compelling, then it would be easy for you to grab the visitor's attention and rank your video #1. Indeed, there are various ways to optimize the youtube videos, but title optimization is the simplest and most effective way to do so.
Try to create a title that says, "click me." Your promising title should convey the same message to the visitors that your entire video is delivering. You can also include the commonly searched keywords to increase the ranking of your youtube video. Such tactics will increase the chances of the click-through rate.
But, it's also true that one engaging title is not enough to rank the video at the top, keywords are essential too.
Tip-2 Generate Focussed Keyword
There are no two opinions that keywords are beneficial in increasing video ranking. Basically, keywords and SEO go shoulder to shoulder. If you create a focused keyword, then chances to get on the top of Google increases.
Whenever you create a keyword, make sure you ask yourself, what is the main objective/focus behind creating videos.
Once you get this answer, it would be easy for you to generate a simple, engaging, and SEO optimized keyword. There are various tools that you can use to know the searches and competition of the keywords, including KeywordTool.io, Keyword planner, SEMrush, Ahref, etc.
So, always try to create broad or exact match keywords that directly pinpoint the main topic. Once you successfully found the keywords that match your topic, start using it while creating youtube videos, and evaluate the result.
You will notice a considerable improvement in the ranking of your youtube channel.
Tip-3 Make Awesome Script
A script is another factor that will help you to rank the video at the top. After all, script is the backbone of videos. If your script is informative and engaging, then visitors will love to stay on your video. Moreover, there is a probability that they will share the same with the others.
Around 92% of the people will share the videos with others if they think that the video is informative and attractive.
Whenever you write a script, make sure you complete it in 250-300 characters. It will help you to create a video that is not too long, nor too short. As per AdAge analysis, it is found that the first 10 seconds is the golden period for the marketers. Create a script that engages and captures the visitors in the first 10 seconds. You can also hire explainer video production company to avail the best video services at a reasonable cost.
So, make sure the video you create is simple, educational, short, and snippy. Thus, it will help you to capture the right audience at the right time.
Tip-4 Add an Optimized Description
While creating SEO friendly titles and keywords, the optimized description is equally important. Both eye-catchy titles and descriptions will compel the viewers to open the video.
Now, the point is what needs to be considered while writing an optimized and engaging description.
Well! Try to complete the video in 250 words or less because youtube displays the first 125 characters at the top. Also make sure to add the compelling keywords in your description that you created while making the title to engage more visitors in less time.
Creating an optimized description is not just about Google algorithms; it will also help you to keep the videos engaged in the mind of visitors. Thus, start understanding the power of Youtube descriptions.
Tip-5 Link Appropriately
If you want your video to be viewed in the current session and ranked higher, then link building is another way to uplift the ranking of your content.
You might be familiar with the concept that google found the number of backlinks to understand whether the content is valuable or not. To fulfill this criterion, link as many websites or blogs. It will help you to make the video more informative and engaging. But make sure the links you add in the video are valuable.
Always remember, the more the number of backlinks, the better the youtube ranking will be. So, get ready to rank your video at the top of the youtube channel by creating appropriate backlinks.
Tip-6 Increase Watch Time
Watch time is another factor that determines your youtube ranking. Watch time is the time spent by the people watching videos on Youtube. More the watch time, the higher the video ranking as it has a positive effect on the Google algorithms. All the videos that are highly watched on youtube have high rankings.
So, always try to maximize the youtube watch time by creating highly engaging and educational videos. You can also add some animation and other fun effects that make the video stand out from the rest.
Also, never stretch your video too long and try to get to the point at the starting of your video. This tactic will help you in creating the video that maximizes Youtube's watch time and generate the visitor's interest.
So, if you want to know whether your youtube video is appropriate or not, then you can always compare the watch time of your uploaded videos.
Prefer reading: How to improve content for a website.
Tip-7 Create attractive Thumbnail
Title and Thumbnail are both viewed by the people before making a click. So, it's crucial to create a well-designed thumbnail because the better the thumbnail and title, the higher the click-through rate, and more the business productivity.
According to Wyzowl analysis, visuals are 60,000 times more processed as compared to the text. Higher the business productivity, the better the ranking. Each of the thumbnails is primarily designed to draw the visitor's attention and strengthen your ranking performance.
So, if you want to create stand out youtube videos, then try to make attractive, unique, and informative thumbnails as it will not only draw the visitor's attention but also increases your brand reputation. Thus, get ready to create high-quality videos.
In a Nutshell
Youtube is one of the most competitive places to increase brand awareness because the number of visitors watching videos on youtube are huge. Well! Indeed, improving youtube SEO is not as easy as it seems to be, but it's not something impossible.
Considering the above-listed techniques will not only improve the Youtube SEO but also enhance your business productivity.
Now, what are you waiting for? Roll up your sleeves to create lucrative videos to keep your business in a stimulating position.
Still, if you have any second thoughts, feel free to drop a message/query in the section added below.