8 Backlink Creation Strategies Proven to Boost Website Traffic

In the early days of digital marketing, you only needed a few backlinks to drive any web page to the top of search results. Many unscrupulous marketers took advantage and misused the technique to rank web pages that are not related to search terms.

Consequently, Google (and other search engines) fine-tuned its algorithm to include other ranking factors and also gave priority to only quality backlinks. The numerous Google algorithm updates have not diminished the value of backlinks but placed a demand on SEO agency in Gurgaon, SEO experts, marketers, webmasters, and business owners to get quality backlinks.

If you search online, you'll encounter several backlinks tips and tricks, however, be careful because dubious techniques will get your website banned by Google and other popular search engines.

You Can Also Read: 7 Tips to Create Effective SEO Strategy for a Website

What are backlinks in SEO or digital marketing?

Sometimes referred to as external, inbound, or incoming links, backlinks are links to your website from other web pages. It could be from a product description, blog post, article submission, video description, social media post, and many more.

Search engines like Google have long used backlinks as a major ranking factor in determining the relevance of a web page to users. However, with the new algorithm updates, the quality of backlinks matters a great deal.

Marketers, SEO experts, or website owners must develop quality backlinks strategies, otherwise, they'll get penalized by Google. Black hat backlinks tips and tricks are a thing of the past. You should create and promote high-quality content to be able to get genuine backlinks from authority websites.

Solid backlink strategies to help your website rank higher on Google

Any well-meaning SEO expert or digital marketing agency will agree that it is difficult to get any worthwhile results from SEO (search engine optimization) efforts without quality backlinks. The SEO techniques below will help your website rank higher on Google and other search engines.

1. Create quality content to earn backlinks

The strength of any SEO technique greatly depends on the quality of content used. Great content will naturally attract backlinks from authority websites. Do thorough research about your target audience and develop amazing content that users want, for example, cornerstone blog posts, comprehensive how-to guides, relevant explainer videos, infographics, and more.

2. Borrow a leaf from your competitors

You can never do better than your competitors if you don't know their strengths. Use tools like SEMrush to discover websites linking to your competitors. After getting your competitor's backlink profile, spot prospective websites, and develop a strategy to reach out to them. It's worth noting that you should only consider competitors who are ranking high for your target search terms.

3. Create high-quality catchy images

People are easily drawn to images, which could be animations, infographics, photos, pull quotes, memes, banners, and more. Most people will naturally want to share attractive relevant content with friends and colleagues on social media. This may encourage other people to link to your websites.

You Can Also Read: Why do Guest Posting to Improve Your Online Presence

4. Get writers and experts in the industry to recommend your product, service, or website

It helps to engage with professionals in your industry. You may contact them via email, social media, or through networking events. You may also join an online community like a forum related to what you offer. Just find creative ways to get the word out there about your content. If is valuable, people will naturally link to it.

5. Find and replace backlinks from other websites

Several large websites experience the problem of broken links. Have you ever tried to access a link and received a 404 error page? Tools like SEMrush and Ahrefs have built-in features for checking broken backlinks. Check related websites for broken links, contact them, and offer alternative content that links back to your website.

6. Research and publish quality case studies

Few businesses carry out original research to publish findings to the general public or online users. Most users are drawn to facts and evidence that prove the benefit or value of your product or service. Case studies can easily be created by simply asking previous customers for feedback. Businesses, writers, and professionals in your industry will naturally link to case studies that provide value to their customers or audiences.

7. Avoid common backlinking mistakes

In an attempt to rank first, some marketers and SEO experts employ dubious SEO techniques to trick Google and other search engines. Worthless backlinks tips and tricks include private blog networks, duplicate content, forum signatures and comments, link exchanges, irrelevant backlinks, links from advertorials, backlink generators, article directories, and many more. Google is getting cleverer by the day in spotting spammy, artificial, and low-quality backlinks. If found, you'll most likely get penalized. You can check this guide on how to recover from Google panelty.

8. Enlist the support of influencers in your industry

An influencer, as the name suggests, can reach out to a wide audience. Influencers also help in providing testimonials for your product or service. Spot top influencers in your industry and contact them for collaboration opportunities. You may also feature them in one of your content, it could be an informational video, an article, or a testimony.

Wrapping up

No doubt backlinks are crucial and essential to the ranking of any website on search engine. However, the strategies you develop to build backlinks for your website can make or break your SEO and digital marketing plans. It always helps to hire experienced professionals to develop a rock-solid backlinks strategy for your website.