You've probably heard about SEO, search engine optimization, but do you know what SEM is?
SEM stands for Search Engine Marketing for and it's a technique that more and more online business site owners are using to market their business.
However, although webmasters are in close contact with both terms daily, most of them still cannot understand SEO or SEM, and they have no idea of their commonalities and their differences.
SEO and SEM - Differences & Common Points
You will understand in this article the differences between these two terms. And I hope you can learn new techniques and put them into practice after reading.
SEO and SEM: What is it?
SEO is Search Engine Optimization, it's a technique used to get free traffic from search engines. Search engine robots can easily discover an optimized sit and as a result, the site will be more likely to find itself in a good position on the search results pages.
This method aims to improve the site so that it can best meet the requirements of search engine algorithms. A well referenced site is necessarily well optimized.
Search engines keep the algorithms secret but we know that they analyze more than 200 parameters to classify a site. Among these classification criteria, there are four that are particularly important:
- The quality of the hosting (loading time of the web pages)
- Published content (quality, relevance, freshness, diversity)
- Awareness (number of incoming links from other relevant sites)
- The behavior of Internet users (length of visit, number of pages viewed, bounce rate).
- These four criteria induce many others. As a result, SEO focuses on optimizing the site for these four criteria, while also working on the underlying criteria.
SEM on the other hand is a technique that includes the various activities that aim to increase the visibility of a website, including SEO. This technique is no longer limited to search engines, but opens up now to social networks.
In terms of web communication, the terms Search Engine Optimization (SEO) and SEA (Search Engine Advertising) are regularly opposed as two competing tactics of SEO. But it is much more of a complementarity participating in a global marketing strategy.
SEO + SEA = SEM (Search Engine Marketing)
In the SEM strategy one could even add the technique SMO (Social Media Optimization or Optimization on social media).
The SEM is a broader concept of website promotion, which encompasses SEO, as one of the tools needed to achieve results.
Although different and related concepts, the only point shared by both SEO and SEM, is their purpose. As mentioned in the brief definition above, one can use SEO and SEM to drive traffic to websites. That's why many people attach importance to it.
Although SEO and SEM are two similar terms, they have some differences that make them exist separately. In the following, we will list each aspect including methods, lifespan, costs, and time spent.
To understand the difference between SEO and SEM, one must start by analyzing a SERP (Search Engine Results Page). When a user searches on a search engine (Google, and others), they can access two types of search results. At the top and bottom of the SERP, it will find paying ads - or sponsored links - which are marked with a small green logo marked "ad". On the rest of the page, he can find different forms of organic or natural results (free ads).
The natural results are the result of the ranking performed by the secret algorithm of the search engines while the ads are the result of a bid game paid by advertisers.
SEO and SEM use different methods to achieve the same result, generating more traffic. Usually, there are several ways to boost SEO:
- Create readable and rich content to rank well by search engines
- Use SEO tools and services such as Google Webmaster Tool and Ping services.
- Analyze keywords
- Build more trackbacks through different methods
- Add social network icons to your site
All the mentioned solutions are also applicable for the SEM, the differences are in that search engine marketing can bring traffic by paid advertising.
Once you have purchased the desired ads unit, the search engines give you an ad slot in the search results page. So, as long as people search for relevant items, your website may appear at the top of the results.
If you are looking to improve the SEO of your site, then you can enjoy long term benefits With SEO Services in Delhi because you are creating a better and more complete website.
SEM is the opposite. As soon as you stop paying for advertising space, you will lose traffic, your visibility disappears completely and suddenly.
You can improve the SEO of your site by promoting your content and improving detail points without spending a dime. However, because of the difference in model using the SEM, you have to pay for each link, it means that you have to pay the search engines every time people interested in your site click on the sponsored link.
Another difference between SEO and SEM is that SEO will take longer to get real results, while for SEM you will get almost immediately increased traffic.
The SEM can become a real money pit for small businesses, it is better to opt for SEO, free but profitable in the long run, if it is well done.
On the basis of the points above, you should have a clearer idea of the similarities and differences between SEO and SEM.
In fact, both methods have special merits, so the best way to generate more traffic to your sites is to combine both solutions if you have the necessary budget.
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Phew that’s SEO done!