You must be familiar with Instagram as one of the top social networks. But do you really know all its capabilities?
The fantastic features of Instagram have proved to be the best for online marketing, and subsequently, countless brands are taking advantage of it. The most recent feature on Instagram is Instagram Reels which is similar to TikTok.
Around one-third of 3.9 billion social media users are active on Instagram, and this is a great audience reach for every e-commerce business. That’s why you need to use its full potential for building your brand awareness and increasing your income.
Apart from brands and marketers, common social users are really pushing too hard for Instagram. It’s actually become a lucrative marketplace in which Instagram users, including influencers, are making money.
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Instagram offers one of the user-friendliest and most diverse apps for communication and broadcasting. Instagram Feed and Stories are two main features by which the majority of Instagram posts, especially videos, are being shared.
The truth is that these two features are available on many Social media platforms. But the engagement rates on Instagram are way higher than those of other social networks sites like Facebook.
Users usually spend 50 minutes a day on Instagram, which is insanely long. So the probability of getting exposure is really high on Instagram compared to other platforms. This is especially important for small brands to grow their business online.
Also, you may know that Instagram Stories was a copied version of Stories on Snapchat. But, Instagram Stories is now the most popular Stories among all social platforms. This shows that Instagram is really on the rise, and you have to take advantage of it.
There may not be a certain rule to know what feature is the best. So you need to know the pros and cons of Instagram Feed and Stories to decide when you have to use each one.
To start with, it would be of use to look at the following infographic created by a team of professionals from Social Tradia to know the key marketing features between these two features.
You may also conduct research about other abilities of Instagram like IGTV and Reels to be able to optimize your content strategies on Instagram.