Hashtags have emerged as a common sight for social media users especially on Instagram. Even though the concept of hashtags started on Twitter with the motto to increase content visibility, Instagram users also have jumped on the bandwagon and widely use Hashtags.
There would hardly be any post on Instagram where the captions do not include hashtags since it easily helps in segregating the content and also helps in increasing the visibility of the posts. Looking at such tremendous benefits of hashtags, businesses too started using these symbols to reap maximum benefits.
If you are a business and wish to understand all about hashtags, then keep reading the blog till the end.
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Why Do Brands Run Hashtag Campaigns?
Simply put, Hashtags are amazing to drive conversions. Hashtags are great when it comes to launching new products, running contests or giveaways, or running campaigns!
Brands largely utilize hashtags to run campaigns commonly known as hashtags campaigns to increase the reach of the brand along with increasing the engagement of the users on Instagram.
Instagram is the perfect platform when it comes to running hashtag campaigns. With over 500 million daily active users, the platform is a launching pad for brands and businesses to reap maximum benefits.
Steps To Run A Successful Branded Instagram Hashtag Campaign
Since you are now clear about the significance of running hashtag campaigns for brands, in this section we shall be shedding light on the steps that you can keep in mind while planning and running a Hashtag campaign on Instagram.
Study Your Brand & Competitors
By studying your brand, we mean you need to research the fame that your brand has received and its popularity on Instagram. You need to understand and get an understanding of how influential you are on Instagram, the keywords that match your brand, and the kind of users that are talking about your brand.
You even need to understand and study the kind of response you receive from your followers on Instagram and what makes you different from your competitors.
Moreover, you should know about the brands you are competing with. Try and analyze their content, the hashtags being used by them, and the way they interact with their audience.
What Are The Goals Of Your Campaign?
Before implementing any campaign, it is mandatory to understand the reason you are conducting the campaign and your expectations.
Ask yourself the reason behind your campaign. Is it for gaining followers, for spreading the word about your new products, or for simply increasing the visibility of your brand? Answering these questions is mandatory while planning your campaign.
Keep An Easy To Understand Hashtag Name
You need to make sure to pay extra attention to this point since it is extremely crucial. Be careful while deciding on the name of your hashtag.
Make sure that you decide on a name that relates well with your audience and they feel the need to be a part of the campaign.
Decide on a name that is short, crisp, easy to pronounce, and memorize, unique and catchy. The reason why the ever famous #ShareACoke campaign was famous because of its catchy name and we are sure you are aware of the spectacular results it gave to the brand.
Include Influencers To Promote Your Campaign
To further amplify the reach of your hashtag campaign on Instagram, you can collaborate with a few famous faces with a good number of followers. Instagram, being a photo-sharing platform is full of influencers who collaborate with brands to promote their products or services.
Collaborating with an influencer will significantly improve the reach of your campaign and the followers of the influencer may be compelled to participate in your campaign as well.
Moreover, all the famous hashtag campaigns were promoted by a few famous faces to increase their reach. Be it the #IceBucketChallenge or the #WorthSaying campaign by Loreal Paris. These campaigns saw a tremendous rise in participation ever since influencers or celebrities started promoting their campaign.
Display Your Instagram Wall
You can instill more excitement and engagement in your audience by displaying a live Instagram wall during the campaign and displaying live results.
Using a highly responsive social media aggregator tool, you can seamlessly collect all the content choosing hashtags as your connection type, and display it live on a social wall, on your website or place it strategically.
The participants would be delighted to see their content featured and it would further motivate others to also be a part of the campaign and participate.
Measure The Performance Of Your Campaign
Another extremely important strategy to keep in mind is to analyze the performance of your campaign.
Analytics will give you in-depth insights about your campaign, it will tell you about your engagement levels, the number of likes and comments, people sharing the posts, and many other advanced crucial details.
Summing It Up
Instagram Hashtags are simply amazing to improvise your customer-brand relationship, to spread the word about your brand, and to connect with maximum people.
Here are the ways that you need to keep in mind while planning your next virtual event to make it successful.
One successful hashtag campaign on Instagram can do wonders for your brand and can provide you spectacular results.
Now that you are aware of hashtag campaigns and their tremendous benefits, you can now utilize them for promoting your brand and reap amazing benefits!