It’s amazing how social media has come a long way.
What’s undeniable today is that social media is an excellent platform to reach out to potential and relevant customer target markets. It provides you with the crucial opportunity to market your brand or product. So, planning your content as well as scheduling those campaigns are a must, and can be time-consuming on your end.
Getting these processes automated can save you your resources and time—and not to mention, a more efficient approach to enhance your customer engagement.
According to some statistics, 64% of marketers can say that social media management is just one of their multiple responsibilities. Automating these posts and ads on social media can save them more than 6 hours every week.
What is Social Media Marketing?
You Can Also Read: Building A Better Social Media Presence: A Complete Guide
Social Media Marketing refers to the utilization of social media as a platform to market your brand’s services. It is a great and dynamic platform to exercise customer engagement to its peak, and as well as allowing you to expand your social network, thus increasing your number of leads.
Any digital marketer who has been marketing in social media would tell you that you can truly get creative with your marketing strategies, promote and post relevant content that matters, and create solutions for people.
Going a little bit in-depth with that, here are some benefits in utilizing social media marketing:
1. Build a Stronger Engagement Link with your Target Market
Social Media Marketing is not just about selling stuff. Other brands have become successful because they have discovered the weight of loyalty of their customers towards their products/ services. Hearing your customers out through polls, feedback, reviews, comments and suggestions are great ways to keep them engaged. This also helps you improve your content, shifting marketing goals to meet your customers’ needs. And you can do all these dynamically in social media.
2. Social Media Marketing is Cost-Efficient
It is not only a diverse way to engage with clients or promote your brand dynamically, but it is also cost-effective. This is simply because you don’t need to pay up when you create an account on a social media platform. And even if you want to boost content or run a paid marketing campaign, the cost is still pretty low.
If this is executed well, your returns are greater. You can start small, and increase your investments eventually, but you need to track this and hone your strategies using the data that’s available to you.
3. Increase your Brand and Product Visibility
Your social media presence allows your target market and your leads to know where you’re at in the business and what new direction your brand is headed towards. Your campaigns, banner generation marketing, posts and polls—get creative and get dynamic. The shares and the likes that you get online can get you further in your marketing goals. Once you have established a dynamic rapport with your customers, you can trust that you’ll be more visible than ever and thereby, increase traffic on your page.
How to Automate Your Social Media Marketing Like an Expert
Here’s the thing, automating social media marketing is not meant to replace the core and foundation of your marketing goals. As a tool and platform to further your customer engagement and help you streamline your work more efficiently, it is meant to support and strengthen and maximize the marketing strategies you have laid out for your business.
Automating your social media marketing will enable you to plan further and content scheduling is made easy. You can also have visibility over all your other actions that your whole team has taken up, and out of the data gathered from these tools, you can improve your marketing campaigns and offer a more targeted and personal customer approach.
Here are some ways on how you can automate your social media marketing better:
1. Consistent and Better Content Scheduling
Automation tools allow you to plan and be more specific with your scheduling. Not just that, you can schedule your content ahead even in bulk. As you align your posts/content with your scheduling, you can use your saved time to focus on creating more ideas on how to keep the engagement going. When you also have a steady scheduling scheme in place, you will create that consistent vibe that your audience can look forward to—giving them room to trust you in the process.
2. Create and Utilize Chatbots
When you are within your client’s reach, it’s easier for them to build trust and loyalty towards your brand. When you’re able to create a pathway for customer engagement to work efficiently, it’s a big opportunity to increase your network potential.
Utilizing chatbots to provide better customer support, putting in personalized automated responses can work when you’re not online to personally engage with your clients. It can also affirm that you’ll get back to them with a more specific solution.
3. Content Creation and Curation
Like mentioned earlier, automation tools are not meant to replace human intelligence or the core of your marketing goals. There are automation tools that curate content that is aligned with your target market needs. It can even help you draft posts or suggest content—but the rest of the thinking and brainstorming is still up to you.
Data is so powerful; and with the right automation tools and analytics alongside it, you can level up your content creation and curation.
Embedding social media feeds onto your website is the prime motive here. These social media feeds can be collected through social media aggregator tools. Post that comes to the curation process that offers brilliant customization, personalization, and moderation features that would make your content presentation stand out. This content presentation can be used from various touchpoints such as websites, social media platforms, digital displays, email campaigns, etc.
4. Banner Marketing
When you’re marketing in social media, graphics and visual content is a huge deal. Display graphics and ads can either turn your audience away or keep them clicking to explore your content. Not only that you can target specific customers with your banner ads, but also it can increase brand awareness.
You don’t have to be a pro graphic designer to pull these off. There are now tools to help you automate banner creation for your social media accounts; it is also cost-effective and will help boost your lead numbers.
5. Monitor Your Tool
This is not the one-click-leave-it-be kind of system. It does minimize the work, but it still requires your human effort. Monitoring the automation tool that you use is the best practice to evaluate the success of how you utilize it. When you know that it has contributed significantly to your process and has produced great results by an increase of the number of leads or traffic to your website, then you can continue with it, and start making targeted improvements.
6. Optimize Social Listening Tools
We cannot neglect what your customers are saying about your brand or your product. In social media, your customers are king. What they comment or post about your product can go a long way with likes and shares. Using automation tools that can assist you in this, you can easily spot and search your brand mentions in the different social media platforms that you’ve created territory in. Not to mention, utilization of social listening tools can also keep you in the loop where your competitors are at in this playing field.
7. Don’t forget to Update
You don’t want to miss out on any upgrades or new features your automation tools are offering in the market. When you monitor your tools, you can get information on certain updates that the tool may require you to make. Best to take advantage of these updates so you can also gain new marketing power-ups in the social media arena.
8. Optimize your Analytics
If not all, most of these social media automation tools maximize the analytics that it provides. This is most helpful especially if you want to keep evolving as a brand and keep improving for the needs of your target market.
With automation tools, you can gain useful insight from the data it generates—from your customer engagement and reaches, allowing you to dissect and evaluate the success of your marketing campaigns.
Besides these ways to automate your social media marketing, there are also tools out there to automate your workflows. These app integration software help connect all your apps and pass data between them. For example, you can set up automation like:
- Posting RSS feed on your Facebook Page
- Tweet when you publish a new blog post
- Add new Twitter followers to your Sheets/Excel file
- Post new Shopify products on Instagram, etc
Integrately is one such integration tool that helps set up automation. Supporting 900+ apps and millions of ready-to-use automation, it is a user-friendly tool. With a zero-learning curve and ease of use, it is the most preferred tool by non-techies. Give it a try today!
With these in mind, here are 5 Free Image Generation Tools you can explore and try out as well:
Pixelixe lives up to its name as being a tool that enhances your marketing campaigns, making it stand out with the dynamic visual content that you can create with its features.
They have an online banner editor that you can utilize and generate your banners. With access to templates, icons, fonts and filters, you can create amazing visual content for your social media—be it logos, website graphics, banner ads, and eye-catching vectors.
With the plans available, you can start with as low as $9 and you already have access to some features and unlimited storage for your documents.
With generative media in full scale, you can have a more specific approach to your photos; in terms of anonymity and data protection, Anonymizer can help you process your photo and produce the same that’s almost similar to it. You can get generated photos and use them on any social media platform without worrying about protecting your identity.
At $19.99/ month, you can have access to its features to a full extent, but you can also get the free version if you’re only using it for non-professional purposes.
Go deep in your creative potential by utilizing this tool to help you create inspiring visual content that’s advanced, interpreting a certain painting or design style and producing an image out of it. Collaborations with AI-enabled tools, Deep Dream Generator can produce an algorithm that has become a form of abstract art.
With the AI collaboration, you can transform your words into images and explore your artistic side without having to be a professional in this area.
For pricing inquiries, you can email them.
4. Logo Maker
For your logo generation needs, Logo Garden offers a dynamic library of icons you can choose from. You can edit and create your logos, utilize high-resolution graphics that you can make use of for your business.
Logo Garden is truly a garden of features that you can optimize to produce a logo design in minutes. Their main feature is their Logo Maker feature and the Custom Design feature. Their Logo Maker is a free feature but if you want to use their services to their full extent, you can go for their Custom Logo Design services starting at $79.
If you want to level up your illustrations and graphic content for your website or social media accounts, DesignStripe can be trusted. It’s such an underrated tool that can help you create better-designed outputs without quality degradation.
You can have access to eye-catching, quality illustrations that are customizable and modified to your specific design style. And, you can also use all your outputs from this tool in any platform or project without attribution and can be used for commercial or non-commercial purposes. This is truly a refreshing source of awesome and free vector graphics and illustrations.
With the thought of so many tools out there that can assist you in automating your social media marketing, the value of your input as the most genuine factor is the most relevant still. Your human touch, thoughts, inputs, personalized messages, all contribute to the totality of the success of your customer engagement.
There’s so much value and benefit you can glean from marketing automation for social media, but it definitely requires your effort too, and your brilliant strategies to match its efficiency.
With the time and resource-saving factor it contributes, you can continue telling a story for your brand that is consistent with your brand goals.
Communicate with your graphics and build trust with your customer support. Be hands-on even if you can work your way more efficiently around this. Be hands-on by giving your personal touch in automated processes, without neglecting the value of the support automating tools can provide.
Shelly Solis is a blog outreach specialist and SEO for SaaS companies. She has been writing for online clients since 2009. She worked with businesses in niches like finance, business, technology, SaaS, infrastructure management, and digital marketing.
She is also the co-founder of SaaSLaunchr.com - SaaS Marketing.