If you are a marketer and need to know how advertisements impact mobile marketing using iOS push notifications. Do read this post to get to know it.
Over the past few years, the study expressed that more people go online, fewer use desktop computers to access the web. Instead, more people use mobile devices. It first exceeded 50% in 2016, and you can guess that count will continue to rise.
In light of this, it is now more imperative than ever to communicate with your mobile users in a way they can understand and that is native to their platform. Because of this, iOS Push Notifications advertising, one of the newest ad formats, is becoming more popular.
But do you know how iOS push notifications advertising impacts mobile marketing?
In this post, we have discussed what push notification ads are, how they work, and how they impact mobile marketing.
So, keep reading this post.
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What iOS Push Notifications Ads Are
iOS push notifications ads are used to deliver push notifications on iPhones. They appear as a brief message urging the user to act on the screen of an iPhone.
The typical push advertisement consists of a brief alert message and an icon that is displayed on a user’s screen as soon as they are triggered.
Push notifications for ads may include customizable media and action buttons. These advertisements can be used to send reminders to complete a purchase, hot offers, and updates, among other things.
How iOS Push Notifications Ads Work
If you use an app that supports push notification ads, those notifications must go through the following steps to reach you:
- Get sent to Apple by the provider.
- Apple Notification Servers receive this notification.
- Then the Apple server routes the notification to the right device.
- The messages are swiftly delivered to the target devices.
When a user’s device first launches an app, the system automatically establishes an accredited, encrypted, and persistent IP connection between the app and APNs, though developers must take several additional steps to implement push notification ads.
How iOS Push Notification Impact Mobile Marketing
Push advertisements quickly grab users' attention with a brief message at the ideal time and location. It is worthwhile switching to this simple and productive advertising channel that improves interaction with your prospective and current customers to boost your push marketing campaigns.
The following are the main reasons that show iOS push ads’ effectiveness for advertisers:
1. Guarantees a High Website Traffic Rate
iOS Push Notifications are generally delivered directly to the user's screen, unlike other ad formats such as banner ads, even when they are not active on the app. Push ads campaigns are consequently more enduring and relevant to your target audience.
Moreover, these ads are content-based so ad blockers have no impact on them. As a result, the advertisers’ advertising budget is not being wasted.
2. Long-Term Retention is Improved
Users who are interested in your products are eager to learn more about new updates and hot deals. Therefore, push notifications come into play. These notifications compel inactive users to become active and provide ongoing updates to current users. In this way, the retention rate is also increased over the long run.
3. Provide Free Fraud Environment
Users themselves can opt to subscribe to all notifications if they want to receive them. Thus iOS push notifications are sent directly to users whose mobile device subscriptions are associated with them.
The subsequent high-quality traffic and the complete absence of any chance of fraud have a favorable impact on click-through rate and user engagement.
4. Get More Subscribers Easily
Consider expanding your email marketing efforts a little. Your email list is crucial, but nowadays, people are reluctant to share their email addresses. So, obtaining subscribers via email is a difficult task.
Push Notifications' best feature is that you do not need to collect email addresses. People can easily subscribe to your app with one click. Users can easily be added to your subscriber list with one click to opt in.
Quick Summary
Push Notifications are not limited to mobile apps. They are very engaging but largely untapped channels that publishers can use to boost engagement and revenue. You can increase revenue and build direct user relationships by incorporating iOS notifications into your mobile marketing strategy.
This is exactly what WonderPush is here to assist you with. Our push notification feature enables advertisers to send automated and personalized push alerts as well as combine them with campaigns across multiple high-engagement channels such as email marketing or SMS marketing.
Do you have a strong desire to use push notifications? Contact us right away to get started!