Online advertising is one of the best ways to market your business online. Today, businesses that don't use paid advertising strategies are behind in the game of business. Making a customer aware of your services is a boon to your business. Today, there are many online advertising platforms that use advanced technology to reach the target audience and help businesses thrive. The growth of the online advertising industry is very strong worldwide.
According to Clutch,90% of consumers say that ads influence their purchase decision.
If you are looking to advertise your business online, there are many options available to increase your brand awareness. Below are the top ten online advertising platforms for business growth in the year 2022.
Here are,Top 10 online advertising platforms for your Business Growth
You Can Also Read: The Importance of a Digital Marketing Strategy For Small Businesses
Google Adwords is being made use by many businesses. There is no better online advertising platform than google. Google ads make use of the pay per click (PPC) advertising model. These ads are placed on search websites of google and also on other spaces like mobile apps, google display videos and more.
By the end of 2022, Google ads alone are expected to contribute nearly 32% of digital ads spending.
Almost everyone has a smartphone nowadays, and mobile ads is an easy yet effective way to reach people. To run targeted mobile ads, Google Adwords can be made use of.
According to Oberlo, mobile ad spending will reach $156.38 billion by 2023.
Google ads are shown to produce better ad reach and visibility, and it has also helped generate quality leads.
According to Hubspot,63% of people have clicked on google ads.
Google is and will always be an amazing online advertising platform for business growth and make use of Google ads to leverage great leads.
2. Facebook ads
Facebook has nearly 1.79 billion visitors daily and is the most used social media platform and can be one of the most useful online advertising platforms for your business.
According to a report, the top 5 with the greatest advertising reach are India, the USA, Indonesia, Brazil, and Mexico.
Facebook has slowly become a commercial hub, and many businesses have made use of Facebook. Did you know that many purchases are made directly from Facebook itself? In which, ads are shown to be one of the most important and leading factors for driving sales.
Facebook reports that nearly 2.8 billion are reached via ads.
All industries are making use of Facebook ads to improve their business growth, and it is one of the best ways to promote their business.
3. Youtube ads
Youtube ads are the most popular kind of ads that we all know. Those skippable and unskippable snippets of videos on youtube are an effective online advertising platform for businesses.
According to Semrush, in 2020, 60% of marketers said they would increase their marketing budget for YouTube.
Youtube ads have the highest visibility rate and engagement rate. The most viewed content on youtube is youtube music videos. Only 9% of small scale businesses have a youtube channel, and out of the youtube marketing strategy running youtube, ads can be a much easier option than curating content.
In, 2019 nearly 29% of marketers found that skippable youtube ads were effective, while on the other hand, only 7% of the marketers found unskippable ads effective.
Youtube advertising is cost-effective and highly targeted. One can also easily measure the youtube metrics and find the effectiveness of the ads.
4. Instagram ads
Instagram ads, similar to Facebook ads, is one of the effective online advertising platforms for business.
According to Instagram business, it is found that 58% of people say that they have become much interested in a brand/ product after seeing it in stories.
Instagram is slowly becoming a commercial business space. Because of the fact that an Instagram profile has a grid overview, brands are making use of it to showcase their products and services easily.
130 million Instagram users tap on shopping posts every month.
It is found that Instagram ads have high convincing power on people, and nearly 87% of people claim that they took efforts like following a brand or visiting its website after seeing an ad.
Instagram story ads are one of the best ways to promote your products. Why because
62% of people state that they are more interested in a brand or product after viewing its ad in stories.
US marketers are found to spend nearly 31% of their ad budget on Instagram stories and have witnessed great results in the generation of leads.
5. Quora ads
Quora is an amazing online advertising platform. Quora is a platform where frequently asked questions are answered by numerous people who have knowledge about the particular subject being asked.
In 2020, 27% of more marketers planned to invest in Quora ads.
Quora ads and marketing can be in the form of advertising the services and products through integrating them in the answers to the question being asked or even through sponsored ad promotion.
Quora ads have a four times higher conversion rate than any other platform.
Since Quora is a platform where many search for solutions to their queries, advertisements have a greater chance of generating leads, and it is a great online advertising platform for business.
6. Twitter ads
Twitter can be one of the most advisable online advertising platforms for businesses.
According to We Are Social and Hootsuite, 339.6 million people can be reached through Twitter ads.
Twitter ads are found to have good visibility and leads as much as other apps do.
According to Twitter Business, the time spent viewing ads on Twitter is 26% times higher than other platforms.
Although Twitter seems like a less used platform by businesses compared to Facebook and Instagram, surprisingly, it does have reach among the customers and prospective leads.
Nearly 79% of users have reported taking action after witnessing a brand mention on their feed.
Nearly 59% of B2B businesses use Twitter for digital marketing purposes, which can be the right online advertising platform for business growth in 2022.
LinkedIn is an amazing platform where businesses can connect with their prospective employees, clients and much more.
By Q4 of 2020, LinkedIn ads grew by 25 million people.
LinkedIn is one of the best online advertising platforms for business and can help you run effective targeted ads.
LinkedIn ads offer more than 200 targeting characteristics.
To improve the sales and availing of services, LinkedIn ads are found to be highly effective.
The ad exposure on LinkedIn is found to increase the purchase intent by 33%
Of course, LinkedIn is an amazing online advertising platform for business and is slowly witnessing an upheaval in its usage.
8. Pinterest ads
Pinterest, as we know, is an amazing platform to get and promote ideas and not just that, it is an amazon online advertising platform as well.
Advertisers can reach more than 200 million people on Pinterest.
Pinterest reported that “Shopping ad revenue grew faster than our overall business, and we saw a 6x increase in the number of businesses that used the shopping ads format in Q4 [of 2020].”
According to Oberlo, more than three out of four or 77% of weekly pinners have discovered a new brand or product on Pinterest.
Making use of an online advertising platform like Pinterest, businesses can showcase the aesthetics of their products and generate leads.
As we all know, Amazon is the largest e-commerce platform that is acknowledged worldwide. Businesses from small to large are making use of Amazon as an effective platform to sell their products.
According to Marketplace sales, there are 1.6 million active Amazon sellers, and 352,000 have joined newly this year.
Amazon is one place that everyone directly reaches out to for buying something that they want. Amazon’s organic search traffic alone is 60%.
According to Feedvisor, it was found that 88 % of brands used Amazon advertising in 2020.
Given that, it is advisable for brands to advertise on amazon as it is an all in one platform for selling products and also an effective online advertising platform for business growth.
50 % of the Amazon brands or more spend nearly $60,000 per month on Amazon ads.
Many brands have made use of Amazon as an effective platform for their business, and it is one of the most sought after online advertising platforms.
Spotify and other podcast platforms are amazing online advertising platforms for businesses. Podcast ads are more or less similar to youtube ads, and you can hear them pop up in between the audio podcasts and music.
According to the Midroll recall survey, 80% of the listeners can recall a brand advertised in a podcast.
Apps like Spotify offer flexible online advertising platforms and have a suitable model for all budgets.
67% of podcast listeners are found to recall a specific product feature or promotion.
Podcast ads are bound to create a great sense of familiarity of brands and increase the customers ease of trying the brand.
According to Edison Research,54% of podcast consumers say that they are more likely to consider and go for brands that they have seen as advertised on podcasts.
We have listed the best online advertising platforms for Business Growth in 2021, which have been tried and tested. Advertising online is growing exponentially and will continue to grow. These platforms have been around for a while and have a proven track record of delivering results for their customers. There is no doubt these online advertising platforms for your Business Growth in 2022 will be able to help you achieve your goals.
Which advertising platform are you initially targeting to make use of in your business?
Karthik is a Digital Marketing Head at EchoVME Digital. He heads the development team, SEO team at echoVME, and a trainer at Digital Scholar. He has been working in the development field for over a decade and is the go-to person for any SEO and tech-related queries.