Losing your Google rankings is an unpleasant and frustrating experience. Most of us have had those awful chills when we open our rank tracking tool one moment and discover that ranks for the most popular keywords have dropped by 10+ spots. And, half of the everyday traffic you see is also being lost. Even a minor drop in ranks can be worrisome and necessitates a quick response.
There might be various reasons for the ranking drop, but one thing is sure: it did not occur by chance. So, in this post, we will look at the top four reasons which we find for Google Ranking declines.
Reasons Why Sites May Lose Google Rankings
You Can Also Read: How to Increase Your Visitors with Content Marketing
Here are some of the most common reasons for a decline in your website's ranking:
1. Changes to the Google Algorithm
When there is a drop in organic traffic, this is typically the first factor that people check. However, no algorithm update will significantly impact your organic traffic as long as you have been performing SEO correctly. It's a different situation if you have used blackhat SEO tactics to boost your site’s ranking artificially.
As a result, you should avoid adopting any blackhat approach, which may work for a brief period of time but will eventually be discovered by Google's search experts. Instead, create a successful cross-channel search strategy that includes sound SEO tactics that do not violate regulations to protect yourself from this problem.
That may not seem exciting, and it may take a while to see results, but it is the only way to establish a long-term successful internet business.
2. Link Penalties
If you have been utilizing blackhat SEO techniques to acquire backlinks and have noticed a significant drop in organic search traffic, you've probably been slapped with a link penalty. Link penalties range from algorithmic penalties issued automatically to manual penalties enforced by search engine administrators.
Penalties that have been manually placed are easy to see since you will be informed if unnatural links have been discovered in your link profile. Before submitting your site for approval, you will need to delete or disavow them using Google Search Console. This procedure might take up to four weeks, but your rankings will eventually improve.
3. Lost Backlinks
Organic link building is still one of the essential parts of search engine optimization, despite recent modifications to Google's ranking algorithm. Building and managing backlinks, on the other hand, is a time-consuming process and there is no assurance that a rich backlink from a high-authority site will stay in place once you have acquired it so you need right link building strategy.
To keep their web pages fresh, high-profile sites frequently delete old and outdated information. If one of these sites has a connection to your site, you will probably see a tiny but noticeable reduction in search traffic. However, if this happens on many high-profile sites, daily traffic counts would begin to suffer.
There are numerous free resources available to check backlinks, like Ahrefs and SEMRush. You may use these tools to keep track of who is referring to your site and whose links have been deleted. If you find that a site has deleted your links, you should contact them to get them restored.
4. Outranked by Competitors
This may result in a minor reduction in SEO ranking, but it may pose a risk to your website if we ignore it. You will see that your competitor's site has outranked you, and the other sites are typically in the same spots as before. One possible explanation is that your competitors are outperforming you. Monitor and evaluate your rivals' social media activity, link-building methods, and content marketing to avoid situations like these. Recognize their actions and make improvements to your website that will assist you to outrank them more effectively.
In a nutshell, these are the most likely causes of ranking declines.
Even seasoned SEO professionals with years of expertise become concerned when their ranks suddenly fall. But this is how we better grasp search engine optimization and learn how to recover and respond quickly to similar problems.
However, it is advisable to do our best to minimize ranking losses, therefore concentrate on avoiding complex link-building techniques and delivering one-day solutions for your projects. It is essential to consider the long term while making technological and content decisions.
Though these explanations can help you understand what is wrong with your SEO methods and where you went wrong, it is advisable to check out the Digital marketing service from Brainvire for the best outcomes. Brainvire is a multi-award-winning SEO firm that assists businesses in improving their organic search rankings. In addition to this, they are devoted to the success of your online business. Whether you are a small, medium, or large firm, their proven search engine optimization services can help you rank in different search engines.
Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.