Social media has had a major impact on the way people take in information and how they take part in various gaming forums. The world has become more interactive with much of daily life revolving around the touch of a button and how much attention responses receive. With so many people using social media and technology nowadays, it is unsurprising to see how much influence many people now have.
Everyone is a brand
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Everyone online seems to have considerable influence nowadays with dozens of people seemingly hanging off of their every word. Whether it is on Twitter, YouTube or even Instagram, it is possible to see some of these influencers being treated as role models. While some people just use social media to interact with people within the celebrity sphere, others use it as a way to build themselves as a brand and make it so that they essentially permeate into the celebrity sphere itself and become bigger as a brand. The likes of KSI and Logan Paul are prominent examples who have done it in recent years, with KSI managing to release a music album and Logan Paul making it onto the main card of multiple wrestling pay-per-views as well as both having charity boxing matches.
Businesses to customer relations
The development of social media has given more interactive people the ability to document their lives from around the globe, while businesses have used it to create a much broader reach and hopefully connect with newer consumers. You will see this in most industries now as they try to interact with customers to get feedback on the product as well as to help launch new ideas. You can see in the gaming world that developers often leak features to fans to generate a buzz and to build hype for a new release, while TV companies do the same when they are trying to generate interest in a new show.
People are closer than ever before
The interconnectivity factor has bled into many other aspects of life, with gaming in particular seeing a huge increase in fans taking part together all across the world. This could be arcade games or evening just the odd video game. The development has seen a resurgence in games like chess, tic-tac-toe and poker, where people are able to play online alone and with others so that they are able to make of a social affair of it. Companies like Aurosi Games still develop versions of some of the classic boardgames with interest seemingly growing again. They help to show a side to gaming that might have been lost over the years, showing that it is not necessarily what game you play, but it is how you play it.
All things considered, it is unsurprising that social media has had such an impact. Everyone now has a voice and demands to be heard and express themselves. With more people each year gaining notoriety through social media, it stands to reason that games and other industries will continue to grow as a result.