Instagram is, without doubt, a social media giant with over 1 billion monthly active users. Everyone is maintaining at least some kind of presence on Instagram. Over two-thirds of these users are under 34 years of age, making it a ripe market for all types of brands.
Unfortunately, new brands don't focus on Instagram because they think it is too hard to gain followers on this platform. But in reality, this is a myth. With the right strategies, anyone can grow their Instagram account.
Here are the best practices for growing an Instagram account organically.
1. Post Engaging Content
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Social media is all about posting engaging content, and Instagram is no different. To grow your account organically, you need to create content that your audience wants to see.
Here are some tips and tricks that you can use to make your content more engaging:
- Post more videos than pictures because it is proven that videos get 38% more engagement than photographic content.
- Use the reels feature to create short and engaging content.
- Create content that resonates with your brand message.
- Keep tweaking your content according to your audience’s preference.
If you want to grow your Instagram account organically, then it is a must for you to create engaging content for your audience.
2. Be Consistent
Consistency is the key to success; we all know that. The same applies to social media platforms and especially for Instagram. The data collected by union metrics showed that brands with 1 to 2 posts every day got the most engagement on their content.
So the sweet spot for you should also be 1 to 2 posts every day. You can also experiment with the types of posts by working on this frequency.
3. Invest in Content Production
If you want to create engaging content, you need to invest in content production. There are different ways by which you can do this.
The most obvious way is to invest in equipment such as a new camera or the latest lens and improve the lighting. However, there are some other less obvious ways as well. For example, you can hire a camera person or a photo and video editor to make the content creation process smoother.
4. Optimize Your Instagram Account
Posting engaging content is essential, but optimizing your Instagram account is equally important. Otherwise, Instagram’s algorithm is not going to recommend your content to your audience. Below are some tips for optimizing your account:
- Make sure you have a business account
- Use an easy-to-remember handle
- Use relevant keywords in your posts
- Use Geolocation and tagging feature
Optimization is most important for the organic growth of your Instagram account. With content optimized for keywords and hashtags, your Instagram handle will flourish quickly.
5. Schedule Your Posts
Content planning is also crucial for organic growth. For example, you can plan about one week to a month of content for your Instagram account. You can easily maintain your upload frequency of 1 to 2 posts a day by doing this.
6. Research Your Competitors
Competitor analysis is also vital in organic growth. First, you can check out which kind of content they are posting. Then, you can apply those strategies to your own account. Keep an eye on which type of content gets the most engagement for your competitors.
Furthermore, you can check out which hashtags they are using. How many times do they post every day? By looking at these metrics, you can easily beat your competitors.
If you want to take this one step further, you can follow their followers. By doing this, their followers will check your account, and if they like your content, they will follow you back.
7. Work With Right Influencers
By following the strategies mentioned above, you can easily grow your account, but you need to work with influencers if you want to see incremental growth. And not just any influencers but the right ones - those that share the same niche as you.
For example, you're an online store that sells fitness-related products, or you are a guy that likes to talk about fitness-related content. Then you should collaborate with fitness-related influencers, or you can send them your products to review.
8. Promote Your Page
Promoting your page is another essential step you can take if you want to see superfast growth. First, you can promote it on your other social media accounts, then on other sites like Quora.
One of the most recommended strategies to promote your account on Quora is by answering questions relevant to your niche and sharing your account link with the message:
Follow me for more awesome content like this on Instagram!
9. Include Relevant Keywords
As mentioned above, by using relevant keywords in your post, you can use Instagram's algorithm to attract new audiences. To make this process even more effective, you can search relevant keywords with high search volumes. You can also use third-party keyword researchers to find keywords and then use these keywords as tags.
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Organic growth on Instagram is not that hard. By implementing the strategies mentioned above, you can easily grow your account organically.
The three main factors that will impact your growth are engaging content, optimization, and promotion.
Organic growth will only become much more achievable if you invest your time in a dedicated posting schedule using all three factors.
About The Author
Mandy Schmitz is a freelance consultant and project management expert with 10+ years of experience working internationally for big brands in fintech, consumer goods, and more. Join her on Changeaholic.com to learn how to optimize your business operations and find the latest software reviews.