Globalization demands to spread your business outside the borders. People living in different countries speak different languages. How to communicate with these people speaking multiple languages? No doubt in this digital age, the website is the main source of communication. Therefore, if you want to communicate with people that are speaking different languages, you have to translate your website into multiple languages. Apart from language, the user interface of your website also matters. It creates the first impression of your business. Therefore, it should be created and designed to enhance the user experience. In this way, visitors will not come to surf your site but they will become your customer and come repeatedly to use your services.
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Benefits of Creating a Multilingual Website Design
What is a multilingual website design? A multilingual website includes website content in multiple languages. The process of including multiple languages in the website and making it appealing and user-friendly is not an easy one, but it’s worth the effort. Let’s have a look at the benefits of multilingual website design.
Reaching a Wider Audience
One of the important benefits of multilingual website design is reaching the target audience who speak a language other than English. According to the latest research, only 25% of the world’s population speak English as their mother language. The rest speak other languages. Moreover, people want to do business in their native language. Another survey of 90 people revealed that people don’t browse websites that are not available in their languages. Moreover, according to half of the browsers, the important thing that matters to them when they shop is the native language rather than prices. Thus, a multilingual website helps you in reaching a wider audience and they are willing to pay more for your products and services.
Tapping in New Markets
If you want to tap into foreign countries then you need to optimize the content on the website for that region. Website content and pitch should resonate with the target audience. After that, you need to translate the content into the main business languages. Do consider the regional and cultural differences while creating a multilingual website design for doing business in that region.
SEO is one of the most important marketing tools. It helps you to design your website in a way that your website is ranked high in the search engines and more organic traffic comes to your page. SEO can help you in developing your marketing strategy. For example, it can determine the language in which your website needs to be written. Moreover, it talks about the web pages that people search more. In short, multilingual websites help you to engage more people on your website. In this way, the bounce rate is improved and your SEO ranking increases.
5 Ways to Create Multilingual Website Design
Are you ready to create a multilingual website design? Let’s have a look at 5 ways to create a multilingual website design.
Translate Your Content
The first step is to translate your content. Don’t go for low-cost translations. Remember, not every person who speaks two languages is a good translator. If you want to translate several pages of your website then be patient because it will take time. The cost-effective solution is to hire a professional translation company. Many translation companies are working around the globe. You need to select the translation company that has a specialty in website translation and localization.
Appropriate Use of Language Button
The language button helps to change the language while you are browsing. You can display them anywhere on the page. Furthermore, you can use flags instead of using language or country names. The purpose behind this is to make the language button prominent so that users can easily change the website's default language. It is recommended to locate the button on the top or header of the webpage. In this way, the button will be over the graphics or content. Use dropdown, if you are offering multiple languages.
Use of Appropriate Plugins
Some languages have a default property to redirect the user to go to the main page while switching the languages. In this way, confusion is created while browsing the multilingual website, and browsers intend to leave the site. To solve this problem, it is recommended to use a plugin that does not redirect the browsers on the main page.
Use Mirror Pages for Right-To-Left Languages
We usually follow the Left-to-Right (LTR) writing system. But in some languages, the Right to Left (RTL) writing system is used. If you are opting for these languages in your website then you should use the mirror page’s view. This will enhance the user experience immensely. The browsers will find your website systematic if you provide them with a menu, images, and sidebars in a mirrored form. If you are using WordPress, then you can use mirror pages for the right to left pages easily.
Use Automatic User Language Detection
Usually, browsers want to see the website in their preferred language that they know. Visitors can lose interest if they don’t find the language button. Therefore, it is important to have a language detector available so that if their language is available, they are easily directed to it. How does automatic language detection work? It remembers the last visited language through a cookie. Therefore, when the visitors always return to your website with the preferred language. You can use the default browser language for reliable translation services. For this, you need to have the know-how of coding to have a change in your website. Moreover, you can use a plugin for the same service.
Creating a multilingual website design is a lengthy process but if you keep its benefits in mind and follow the above-mentioned 5 ways then you can make your task easy. So, are you ready to create a multilingual website design?
Enthusiast reading is what led Lindsay to become a creative writer for CCJK, and she passionately got interested in various dialects from all over the world.