Email marketing is a key part of any ecommerce business. Aside from strengthening customer bonds through communication, emails are also important in keeping customers informed. It can contain order information, shipping confirmations, and information about new products.
Know, however, that there are two types of ecommerce emails. You have transactional emails or those that are sent immediately after making a transaction on the shop. The other type is promotional emails that are used to send out offers and information of latest products.
Both kinds of emails are important and are needed to create effective email marketing. Since they are different, using ecommerce email marketing software is a must to manage marketing campaigns that use both promotional and transactional emails.
To build a strategy that is easier to manage, here are email marketing tips that you can apply on your business:
1. Create a Simple Signup Form
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What annoys online shoppers so much is filling out redundant forms. Keep it simple by asking a few key questions, such as name, age, email address, contact number, and shipping information. You can already derive a lot of information from this information so you must resist asking non-essential questions, like income status, members of the household, etc. You can invite them to answer a survey questionnaire if you want such demographic info.
2. Place newsletter signup forms strategically
The placement of your signup form must be strategically placed in order to be visible but not annoying. Although you can place it on the home page, you can also create a dedicated sign up page where you can entice the users for the perks of signing up. Do not also forget to add it at the end of every blog post or articles or at the footer of the website.
3. Create Email Templates
Pre-designing email templates will save you plenty of time when sending emails. Be sure to have your logo and use colors that are related to your brand in order to maintain the same branding.
4. Create a Welcome Email
Don’t miss out on the chance of gaining the interest of a new subscriber. Immediately send out a welcome email and share your best content and current offers.
5. Automate Emails
It is easier to send out specific emails with AI technology. You can set the system to send emails automatically at certain touchpoints. An abandoned cart email is a good example for this. It can even be personalized to remind the user of the items that were viewed but never checked out from your site.
6. Time Your Emails Accordingly
One of the best email marketing tips is to never be too pushy by sending too many emails. Keep it balanced to satiate their curiosity without appearing desperate. You may schedule a weekly newsletter that rounds up product updates. You may also send reviews and customer stories. Sneak peeks for new product launches are also great to keep them updated.
7. Segment Your Email List
If you sell a variety of products and services, it is best to segment the list according to different customer preferences. This would allow you to automate sending emails to a particular group, thus avoiding turning off those who are uninterested with the featured products.
8. Integrate an Email Plugin to Your Store
A faster way to manage emails is through your ecommerce platform. This will make email marketing automation faster. Some plugins have built in trackers which allow them to send specific emails whenever a touchpoint is triggered.
9. Upsell and Cross-Sell
Among the best email marketing tips, what is most useful is to grab the opportunity to upsell and cross-sell. It works by sending out emails that contain information about products that are related to what customers bought from your shop. These recommendations are considered as an important part of ecommerce email strategy since it can encourage more sales. Aside from that, customers would appreciate how sensitive you are to their preferences.
10. Offer Incentives.
Make customers like your store even more by offering exclusive incentives. It will prompt them to buy from you again. You can also have referral incentives every time they share about your store to their friends and families.
11. Send Notifications of Upcoming Sales
Holiday-themed deals are enticing and make customers interested to visit your site. Never forget to send personalized and relevant invites for the forthcoming sales and they will be anticipating for those days to come.
12. Re-Engage Passive Users
Once the customers start to lose their interest over what they see on your website, they will not browse or even respond to any of your emails. One of the best tips when marketing via email is to re-engage the passive users by sending out personalized emails. You can ask if they are still interested in hearing from you. Draw their attention by asking them to check out the site for new products and exclusive discount offers.
13. Lead Nurturing
One way to turn leads into clients is by nurturing them through email follow ups. Educate them about your products and provide related information. Make them aware that you have what you perceive as their needs.
14. Track Your Links
You can use the campaign tagging framework in Google Analytics to see which links have the strongest pull. This would allow you to polish your campaigns to draw more attention. It will also make it easier to let go of campaigns that do not seem to work so you can focus on new ones.
15. Have a Clear Call to Action
Chances are, your customers also receive a lot of emails on their inbox. Although most email marketing tips would suggest sending beautifully-designed emails, it is not enough to sustain their attention. Make the customer notice your email at a glance by putting a call to action on the subject line.
Although emails are primarily used to engage with customers, the strategies that you employ for your email marketing campaign are what will help create value to your brand. These email marketing tips can make the campaign work because they help create a streamlined experience throughout the customer’s purchasing experience.
As a technology and digital marketing enthusiast, Yen Pedrajas loves writing and sharing informative content about Startup marketing, SaaS technology and innovation, and social media marketing. You can read her work at Medium.
Currently works full time as Lead Editor of Removal.AI. An AI powered photo editor and background remover tool for photography, eCommerce, and web and app development.