Search engine optimization or SEO is the holy grail of every marketer. It is a never-ending quest that involves both challenges and opportunities to make the most out of business. Meanwhile, the pace with which the effectiveness of the SEO techniques changes with time also leaves your search engine rankings dwindling. But that does not mean it is a wrap for your online business presence, and you can do nothing about it. There are a variety of SEO strategies available that can enhance your search engine rankings for organic traffic. But it is also essential to understand the search engines like Google or Bing.
Search engine optimization is all about enhancing the quality and quantity of the content to help it reach the relevant audience. Today, every marketer employs this approach to design better marketing strategies and increase the business reach to a larger audience. As businesses continue to transition into the digital landscape, they also need effective SEO strategies to maintain their online presence and generate quality sales. Unfortunately, simply targeting search engine rankings is not enough to ensure the online success of your business. Search engines are getting smarter to answer the queries of their users and showing not only relevant but high-quality results. For that, the latest SEO remains crucial to boost your website traffic. With that said, let's discuss five effective SEO techniques to drive organic traffic.
1. Build Backlinks
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Backlink or link building is one of the most rewarding strategies that yield positive results for SEO rankings. Many reports suggest that over 91% of the pages on Google never receive organic traffic because of lacking backlinks. It is no wonder why many businesses seek a top link building agency to build quality backlink profiles for getting started with organic traffic. Link building is the process of building inbound links to your website. It can be achieved by creating resourceful content, guest posting, and infographics. But how exactly does that work? Most marketers think link building is simply a necessary part of SEO.
Google employs a crawler bot that crawls through the webpage to discover links and index them on the search engine. Along with the indexing, the crawler also measures the content relevancy to determine its ranking quality on the search engine. In the same way, having multiple links directing towards your website will allow the crawler to increase your search engine rankings, thus driving organic traffic. On the other side, link building is not a one-time technique. Building quality backlinks consistently is the key to start seeing the results for your website.
2. Optimize for Voice Search
If there is one trend that is revolutionizing the SEO landscape, then that would be voice search. It is not a completely new feature on search engines, but it has gained popularity in the last few years. The increase in usage of virtual assistants is the key factor for fueling the growth of voice searches. Meanwhile, voice searches are accounting for new content types and search engine optimization techniques that will continue to take over the digital world in the future. Voice searches are mostly based on long queries, thus need specific optimizations. Despite the similar context, Google will show more personalized results for the voice search than the text search. It is also the reason why most voice search shows feature snippets results for users.
For that instance, it is highly advised to aim for long-tail keywords and question queries to optimize your content for voice search. Moreover, instead of producing formal language content, redefine the informal and conversational tone to help users achieve more accurate results. It's never too late to adapt to the new techniques and stay relevant to consumer trends and behaviors.
3. Enhance the User Experience
Another effective technique for driving quality organic traffic is by enhancing the user experience of your website. Most SEO strategies will be centered around the user, so it is best to optimize your website and rank for the relevant queries. No matter how trustworthy and up-to-date your business structure is, if your website is sluggish and suspicious for security, it is never going to rank on Google. On the other side, Google also increases pages authority by measuring the user's time spent on the website on certain pages and engagement. However, websites with slow loading speeds and higher bounce rates are more likely to rank down and eventually be penalized by Google.
Research reports that over 40% of the users leave the site longer than 3 seconds to load up. With this narrow window, you will have to render the site and ensure they stay on your website for good. All you need to do is to optimize your website's code and reduce the server response time. Your content should also flow in such a way to connect the user to your website. Professionals also advise using bucket brigades from introduction to the conclusion to keep the ideas flowing and retain the interests of the visitors.
Last but not least element for the pages is the call to action. Call-to-actions or CTA is the best strategy to opt-in the leads and draw them towards the sales funnel. It will not only increase your organic traffic but also help your business grow with new customers.
4. Design Website for Mobile-First
When discussing the top changes to Google's algorithm, Mobile-first indexing is never an exception. Mobile-first indexing is one of the most deliberate moves by Google to enhance their user experience. One of the top reasons behind it is because half of the total searches on Google occur on smartphones. Last year, Google confirmed the ranking factors for mobile responsiveness of the website. The mobile-first means Google will prioritize the mobile renders for indexing and rankings. For that instance, it is essential to optimize your website for mobile responsiveness to increase user experience. But also conform to the rules of crawling and indexing of your website.
5. Write Better Page Titles and Meta Descriptions
Apart from keywords research and backlink, page titles and meta descriptions also play a prominent role in driving organic traffic. Take the user's intent for searching the query on a search engine. Users will select the relevant results based on the page titles and meta descriptions. In this case, planning your page titles and descriptions effectively is essential to ensure higher click-through-rate and organic traffic to your website.
SEO ranks top on the list while building the online presence of your business. But it is worth noting that SEO is a collective and consistent approach towards enhancing the performance of your content marketing. Remember, you can't boost your organic traffic overnight. But small steps taken with the right techniques are the key to climb on top of the SERPs.