When you plan to promote online courses via email campaigns, the most important thing is to help people relate to your content easily. It can be a success story or a case study where an expert explains how learning something can be helpful because of an innovative approach. While you can advertise student discounts or set deadlines to inspire people to pay less, it does not always work. You have to think about your target audience first of all and do your best to make the headlines or graphics motivating, as you only have several minutes to catch one’s attention!
Best Practices for Creating Engaging Email Campaigns to Promote Online Courses
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Keep Your Language Accessible
The most important element of getting your online course promotion inspiring is the clarity of your language. Even if a person does not know much about your course, it has to be clear and motivational by focusing on the main benefits. Keep your content clear and easy for those who may not have English as their first language! If you are not sure how to do that or need some exploration, share write my research paper for me request with a trained expert who can help you with formatting and editing of your educational content.
Keep Your Email Campaign Brief
Unless you plan to work in an online journal format by offering a digital digest, a typical email promotion campaign should be brief. If you have graphics or a video that comes along, it can become even shorter by offering a brief description of what is to come. This way, your online courses won’t sound like something that is forced as you simply tell and explain the benefits that can be accessed or where to learn more. Remember that most people will spend even less than a minute, so you have to capture their attention and offer something right away, both in text and images. Just do not overdo it and use one campaign image per current promotion!
Combine Campaign Text and Multimedia Elements
While it will take more time and effort, explore the possibility of using images, video snippets, and different surveys to make your educational campaign even more interactive. If you are unsure about how to do that, you can use the smart mixture of text on images by creating lists and bullet points that talk about the benefits of your course. If you are planning to create a campaign based on discounts, consider using the bold price image like in shop campaigns, as people will react to that.
The Email Subject Line Matters or Punchlines
This is one of those aspects that most promoters tend to ignore as they think that a person will click on the campaign and take a look at what is inside. Since many email and newsreader clients tend to offer subject lines (in smartphones, too!), it’s crucial to provide a subject line that has a punchline in the style of news reports or newspaper headlines. It has to be inspiring and engaging to the point by telling about your online course and its main benefits. When you are unsure, try to make a list of keywords and continue from there!
Focusing on Personalized Content
While it will always take more time and require additional software that supports user history analysis and AI-based algorithms, you should think about making your email campaign content personalized. If a person has subscribed and you have a user history in the company’s databases, you can use it accordingly. Of course, if the person has only subscribed but provided certain information, you can adjust the campaign anyway to match the subjects or the age group. It has to be dynamic and inspiring by using a mixture of graphics, videos on YouTube, and examples. As a rule, it helps people see more and make a click to see what else is out there!
Mark Wooten is an educator and analyst with a passion for technology and remote education. Studying anything from academic writing rules to marketing, he loves to share and provide helpful tips. Follow Mark to get creative and find inspiration.