Ever since the coronavirus pandemic started, the eCommerce business has been thriving. People are slowly leaving behind the traditional ways of shopping or hiring services and turn to the internet instead. To help a company achieve success in such a climate, one can often turn to various marketing services that help attract new clients or upgrade new ones. In this article, we will focus on the email campaign of your business and how to create email marketing campaigns that convert readers into new customers. To make this a reality, one must understand the importance of email marketing and how it affects a business.
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Before We Help You Create Email Marketing Campaigns That Convert: What Is Email Marketing?
Email marketing is one of many marketing campaigns which one company can utilize to increase sales, usage of services or website traffic flow. Unlike social media marketing, email marketing targets specific audiences with personalized messages. This method is currently one of the most successful methods of expanding your brand. Believe it or not, there are more people using email than social media. This alone should be a good starting point for your email marketing campaign. Moreover, this method is one of the best ways to promote your merchandise and bring it closer to your old, current and potential customers. In other words, an email campaign can help you bring new products or services to clients and leads. The best part? You can create automated email flow to help you keep up with all the customers or clients you have.
What Types of Emails Can You Send to Readers?
Not every email you send will contain the same form. Moreover, it is advisable that you restrain from such a campaign. Placing all the information in one email can be quite overwhelming both for you, who has to create such an email using email marketing software, as well as for the reader. Not doing a proper job delivering what you want to the reader can create more damage than good. So, what are the main types of email marketing?
Welcoming emails – These emails should not contain any product placements but should solely introduce the reader to your company or website
Newsletter emails – These types of emails are usually sent on monthly basis and are a good way to inform customers about any changes that occur
Dedicated emails – Dedicated emails are the emails you send to the customer that usually contain only one specific offer that might interest them
Promotional emails – A promotional email allows the reader to get insight into any special offers, deals or promotions your company has to offer
The main goal is to make money via digital marketing and these emails are here to assure you that will happen. Maybe they will not help you sell a product immediately but they will most likely convert readers into new customers or clients. In that sense, to create email marketing campaigns that convert you have to understand what type of email you want to send at a specific moment.
How to Convert Readers into Customers with Email Marketing
Now that you know some of the basis of email marketing, it is time to help you understand how you can utilize this to bring your brand closer to the reader. As we were saying, email marketing is one of the best ways to either gain new customers or upgrade the existing ones into loyal customers.
First and foremost, plan ahead. If you are planning on promoting a specific product or service, it is best that you plan on notifying readers prior to the promotion. That way, the reader will be aware of the upcoming deal and have time to consider buying your product or service. More importantly, this will give you time to carefully come up with a good email marketing campaign that can bring you good results. You will have time to think about the layout of the email, places where you want to include the CTA (Call to Action) button, etc. Moreover, this will give you an opportunity to create an eye-catching campaign that will surely attract buyers or users.
Segment and Adapt the Emails You Want to Send
The best way in which you can achieve maximum efficiency is if you segment your emails to specific characteristics of the reader. For instance, you can create email marketing campaigns that convert by separating your readers into categories like their geographical location, previous purchases, their age and any other demographic that will help you expand your business. Once you do that, you should tailor an email to each group you are sending it to. That way, you can ensure that the person reading the email will, firstly open the email and secondly, be interested in what you are offering to them.
If You Want to Create Email Marketing Campaigns That Convert You Have to Personalize Them
The overall impression your email makes will be the most important factor in attracting new customers to your brand. Therefore, make sure you effectively personalize your emails. Segmenting your emails, like we were talking in the paragraph above, is a form of personalization. However, there is much more to it than just separating your readers into categories. For each category you should construct a different subject line (which is the biggest factor that determines whether your email gets opened or not) and include offers that are the closest to the reader's interests. Moreover, although it requires more work, to personalize your emails even more you can mention the reader's name at the start of it. That way, you will bring the reader even closer to the brand and it will help you achieve bigger CTR (click through rate) and ROI (return of investments). Put yourself in readers shoes and think about what would attract you to a specific offer if you got the email.