As your business grows, the demand for lead nurturing, content marketing, and other business processes increases too. Modern marketers are leaning towards utilizing marketing automation software because it is an effective method to perform marketing tasks without putting in too much work. Automation promotes efficiency using automatic tools while still producing highly impactful output.
Although skeptical at first, the constant innovation and consistent development of new tools prove that marketing automation changed and continues to improve the game for marketers and business owners alike.
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What to Look Forward in The Future of Marketing Automation?
As a broad subject, you can expect the marketing world to see constant development. The last couple of years is a testament to how fast it has grown from creating ad copies to creating targeted ads. It has become more and more data-driven, and it seems that it will continue to be that way in the coming years.
Many companies swear by the huge difference that marketing automation brings to remain competitive across industries. It is why as a marketer, it is a must to stay sharp and keep abreast of the latest trends in marketing.
Here’s what you should look forward to in the future of marketing automation and how you can use this knowledge to your advantage:
1. AI Integrations with Marketing Tools
Artificial Intelligence is the future of marketing automation. Integrating marketing tools with machine learning tactics can help develop better marketing campaigns. It revolutionizes the digital marketing industry by introducing features automatically learning and improving from previous experiences without human intervention. By using patterns and algorithms, the applications train themselves and create an accurate set of actions based on their assessments.
AI also can develop solutions to problems with little to no help from a programmer. Chatbots, for example, eliminate the need to make customers wait for hours or days to have feedback about their queries. This highly impacts marketing campaigns as it allows marketers to make consumers feel important by automatically ensuring a smooth customer experience without an actual “human” touch.
AI technology is steadily expanding, and implementing it for marketing is the absolute key to promoting a positive customer experience.
2. Automated Social Media Marketing
With millions of people using all sorts of social media platforms, it is only wise to understand how automating social media marketing can impact the success of your business. Automated social media marketing enables companies to schedule posts in advance to save time spent manually posting content. By exploiting its benefits, social media can be a central place to create campaigns for customer engagement and brand awareness.
3. Mobile Marketing Automation
Mobile marketing is a valuable opportunity to increase traffic, engage leads, and gather customer information. With automation, vital customer data, such as location, browsing habits, and device type, can dictate the designs for future campaigns.
4. Omnichannel Marketing
Although it makes the already chaotic marketing world more complex, omnichannel marketing is the only way to have a better reach for your marketing efforts. Customers like to interact with companies across devices and platforms. Launching efficient omnichannel marketing using marketing automation tools is a clever way to ensure that all tracks are covered. And that customers will have a unified experience whatever marketing channel they use.
5. Increased Use of Email Automation to Achieve More Conversions
Sending out emails to promote is an effective strategy to maintain brand awareness and follow-up leads. Email automation allows marketers to create and send timely emails that can improve response rates by up to 250%. This is significantly high compared to sending bulk emails that do not fit the recommended follow-up and outreach email campaign timelines.
6. Efforts Focused on Personalization
With the help of AI technology, most marketing efforts will be focused on delivering a tailored customer experience. Personalization bridges the gap caused by communication mishaps. By creating targeted campaigns, better conversions are expected because you can deliver the brand message to the best leads.
7. Funnel-Optimized Content
Optimizing the sales funnel means focusing all efforts on improving the customer journey at every stage. This involves personalizing the content to promote better engagement. Going the extra mile to optimize the funnel will result in more leads getting convinced into closing a sale.
8. Use of Auto Lead Scoring
A predictive lead scoring removes the need to be burdened by an enormous amount of individual lead data. By automatically generating a lead score, you can focus on nurturing leads that have a higher chance of converting. This strategy can be more effective when combined with content personalization.
Automation Tools You Should Use in 2023
Composing a multi-channel and highly contextual marketing strategy should be the ultimate goal when pursuing modern marketing. You will encounter many roadblocks along the way but these marketing automation tools should do the trick and let you tackle the challenges with ease. Not only these tools you can also use bitcoin blockchain to power your online business:
Video content is the future and it would be your advantage to have Renderforest as a tool to create stunning videos and animations for your content generation needs. Using videos is a convenient way to guide potential customers into choosing your brand. It is also easier to introduce a concept using videos than plain text or even graphics. With Renderforest, you get to have access to a growing library of templates for promo materials, presentations, social media posts, etc. Aside from videos and animations, it can also be used to create mockups for walkthroughs and tutorials. Renderforest is also great at designing websites using customizable templates.
The modern marketing era calls for a very competitive environment. It is crucial that you produce awesome content to keep customers interested and glued to your social pages. For this, you will need an all-in-one tool to prepare images that are to be used in a variety of campaigns. Removal.AI is a simple yet very powerful tool that all marketers must have for their creative teams. From preparing product photos for the online shop to enhancing images to be used on landing pages, this tool takes away the stress by automating the process. Even if you need to remove backgrounds from hundreds of photos, Removal.AI will complete the task in seconds.
3. Text Blaze
Repeatable processes ling filling out forms and calculating taxes are time-consuming. Manually doing it makes the matters worse by increasing the chances of typing errors. TextBlaze works like a personal assistant by allowing you to create “snippets”. These are text or phrase shortcuts that can speed up your typing work. What is great about it is that it can work wherever you are in Chrome. This means that you can use it to create templates for automated replies to comments left by users on your socials. It also has a collaborative feature that lets other members of the team pitch in to improve the responses and snippets.
4. AI Writer
As a popular content-generation platform, AI Writer is trusted by marketers to produce accurate, relevant, and quality content to be posted across websites, social media pages, and blogs. The AI text generator is an efficient way to regularly produce interesting and unique content from just a headline. Compared to hiring a researcher and a writer, automating content creation can help your company save up to 50% time and money. It also has cutting-edge research skills that ensure accurate information in the generated content. The best thing about it is that it does not only help you produce high-quality articles. it is programmed to please SEO algorithms so it also contributes to maintaining SEO efficiency to drive more traffic and revenue to your site.
One of the earlier challenges of modern marketing is creating beautiful graphics. Illustrations, in particular, are vital components in designing marketing assets. It is with great relief that there are tools, like DesignStripe that can help with the struggles of marketers who do not have any background in design. With this tool, creating stunning illustrations is so easy. You only need to choose a template from its library and use the simple editor to personalize the illustration and make it your own. There is no design skill necessary to do it but you are guaranteed to produce professional-quality designs in no time.
Since digital marketing calls for stunning graphics, Kittl is an innovative tool that will let you create breathtaking designs fast and easily. It is like a magical design tool with easy-to-use features and high-professional templates. The design templates are also beautifully crafted by seasoned designers and can be personalized. The precision editing tools let you enhance your designs with advanced text editing, magic recoloring, innovative texture clipping, and award-winning fonts among other features.
People who use social media are very particular about authenticity. It is for that reason that user-generated video content is an effective marketing tool to promote products, services, or a brand. Vloggi is a video submission tool to help you build a video library of user-generated video clips. You can then use the videos to showcase products and share the customers’ personal stories about the brand.
Flexitive is one of the best when it comes to omnichannel design production and distribution needs. It can help you automate visual communication products and keep them pixel-perfect upon delivery to different marketing channels. Scaling the design production is important because you can’t expect the audience to use only one channel to gain information about your brand. By having a way to generate design variations, you are assured of reaching target customers in whichever channel they use.
It is important to do attribution in any marketing strategy that you use. This is a way to evaluate how your campaigns perform so you can make smarter decisions and improve your team’s tactics. The best approach to do marketing attribution is to use a tool like Dreamdata. It is an all-around tool to automate the attribution process to drive marketing optimization. With its powerful features, you can reveal campaign efficiency and get a deeper understanding of all layers in the sales funnel. With its data-driven insights, you can save time, effort, and money in determining which campaigns are worthwhile. You may consider it as a single source of truth on which you can base the next steps to take on your marketing strategies.
Social media is where most internet users are and this makes it a huge playground for marketers. It is an effective method to build brand awareness than traditional media because of its wide reach. Since it is an important aspect of modern marketing, it is crucial that you get to connect and engage with leads as much as you can. If you are too busy with other aspects of the business, the only way to keep in touch using social media is through automation. SocialBee is an innovative tool that lets you keep all social management-related tasks in order. You can leverage its powerful features to achieve your social media marketing tools fast. Aside from the usual post scheduler and cross-platform publishing, SocialBee also analyzes your performance by gathering insightful data for analysis.
A unified content strategy is one of the ways to increase traffic, grow followers, create more leads, and have more time to do other important marketing stuff. Missinglettr is like a magical platform to do drip campaigns, curate content, organize social calendars, and do analytics. It is like a dashboard for all your social media channels where you get to scale your strategy on autopilot. You can set it to repost previous content, customize the content, create scheduling rules, and collaborate with team members to ensure better results from your social media strategy.
An email marketing strategy requires a lot of dedication. Bigmailer is a very useful tool to manage email campaigns in one place. You can consolidate all promotional and transactional emails for a unified customer view. It has email templates to optimize your emails and increase your sender reputation. Bigmailer can also be synced with other apps to keep a consistent and accurate data flow.
Marketing has grown exponentially more complex through the years. It is crucial to be backed with marketing automation tools that will do more than create the best graphics. You need tools that can sustain the need to build engagement and make personalized messages. Automation should not stop at providing relevant content. It has to support your goals by providing data-driven insights to solve various problems that arise during the customer journey. Now is the time to grab hold of this trend and enjoy the perks of integrating it into your marketing strategy.
Jenn Pereira is a passionate B2B SaaS growth marketer, ready to take on any challenge. She has helped drive multiple websites from zero to 400K monthly visits and continues her mission of helping other startups reach their goals. Jenn finds immense joy in seeing the impact of her work, which further motivates and encourages her to create more successful SaaS growth hack case studies.