Digital marketing and SEO at first are so different yet so connected principles of promotion in today's inevitable online market. The first principle, digital marketing allows brands to approach their potential customers and to promote their products through all sorts of digital communication. Another principle, SEO, which stands for search engine optimization, is the process where a website undergoes specific changes in order to be more visible on search engines.
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This is where these come to a merge or better-said synergy of the above-mentioned principles. Digital marketing includes all sorts of online promotion, such as online advertising on websites, social media, and email, but actually gets real attention with the help of SEO, which provides all the marketing with the relevant place in online media.
iGaming industry on the rise
In recent years, as things have gotten out of control in the real world, people, companies, governments and everyone else have decided to take their businesses online. Same has happened with betting, where the iGaming market has experienced significant growth expressed in USD 59.6 billion in 2020, which is approximately USD 50.000 billion more than it was in the year 2010.
The encouraging news is that with technological improvements in the form of 5G, AR, IoT, and others, the future of the iGaming industry looks even brighter. However, getting into the iGaming industry can be very tricky, especially when it comes to the regulations, target groups, and market saturation.
The importance of SEO in iGaming industry
As mentioned above iGaming companies might be facing difficulties when promoting the business. It can be due to simple miss-reach of the targeting public, while others, unlike IndiaCasinos, face problems in terms of regulations that restrict online gambling. Also, some social media platforms are not allowing the advertisement of such businesses in their content. This is where SEO comes to the rescue, by finding ways to incorporate the adverts among trusted and visited media content.
On the other hand, it is a very cost-efficient way to upper the digits of the visits on the iGaming platforms, since it requires minimal input for a long-term completely functional, and effective marketing strategy.
The concept of the long-term is very important when it comes to SEO and digital marketing since the results are not immediately visible. It takes time and this is where the weakest links are removed. Time is what discourages many new iGaming companies as they do not bring instant results like paid ads do, however unlike paid ads SEO as a long-term strategy will enhance the business’ performance in the upcoming months and continue to do so for years later.
Is digital marketing still necessary?
The answer is Yes. The primary goal of every iGaming business is to attract as many players as possible, especially with the competition rising, and in order to do so, one must stand out. Affiliate marketing, social networks, and SEO must be backed up with appropriate digital advertisements. Marketing in the gaming industry is essential, it allows businesses to be extra while creating a more inclusive, more amazing brand identity.
Some companies spend millions marketing their games and these values sometimes even exceed those invested in the development of the game. Yet, some are very innovative and know exactly how to reach their target.
As already said, digital marketing is a form of art, there is no secret formula, and sometimes it is the riskiest one that gets the best attention of the customer. We suggest you to see how some of the best companies did their campaigns in the gaming industry (AngryBirds2009, CallOfDuty:Black Ops II 2012).