6 Mind-Boggling Trends in Web Development for 2023
Website development continues to shift rapidly, dictating new game rules to entrepreneurs, startups, and web developers. Therefore, it’s critical to keep up with upcoming trends to stay on top of your competitors by offering a better user experience.
I have compiled the six web development trends that are most likely to become a new standard in web development in the following years.
Progressive Web Apps (PWAs)
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Though not an emerging trend of 2023, progressive web apps (PWAs) continue to gain momentum. Progressive web apps help websites deliver a browsing experience closer to native mobile apps. In addition to providing a superb user experience, PWAs aimed to address common issues of web apps: slow page loading, no offline mode, and low-security standards. Such giants like Starbucks, Uber, and Twitter have already experienced the advantages of PWA like cost-effectiveness, reduced load time, user- and SEO-friendliness, and security. In 2022, React, Angular, and Lit will be applied to build progressive web applications.

AI Chatbots
Many organizations operate across different time zones and have offices around the world. It makes delivering effective 24/7 client service a costly and challenging task and demands leveraging automated web technologies. Real-time customer assistance is possible due to using AI-based chatbots. Bots are programmed to answer FAQs, connect with human client assistants, accept orders, and so on. In 2023, AI-powered chatbots are expected to become even more elegant in satisfying the needs of and matching the behavior of customers by using machine learning, natural language processing, and data retrieval methods.
Such prominent services like Facebook Messenger, Whatsapp, and Skype use AI-based bots instead of traditional ones. The most well-known bot constructors are Microsoft Bot Framework, Wit.ai, and Dialogflow.
Motion UI
With so many web apps available on the market, it becomes harder to differentiate your product from the competitors and grab customers’ attention. Motion UI allows business owners to make their products as appealing as possible with the help of animated elements. It's a front-end framework that enables programmers to develop fully responsive websites with integrated animations. Featuring this framework, you can create an element slide, spin, bounce, transition, and much more. Furthermore, this SaaS library is adaptable enough to operate with any JavaScript framework, making it perfect for multiple scenarios. Now, Motion UI is basically applied for advertising banners and embedded videos. However, according to forthcoming technologies, the whole website page will move in the future.

No-Code/Low-Code Development
Software development entails constant coding practice and solid tech expertise from programmers. Creating such a new technology for building a website as the low-code/no-code platforms simplify and accelerate the development process. Low-code/no-code development platforms stand for the highly visual software environment that enables users of all skill levels to create web apps using a pre-built interface or design templates.
Though these two software development approaches are similar at first sight, there are some differences to know about:
- Different goals. Low-code development enables the building of freely available high-demand web solutions. In contrast, no-code platforms are perfect for creating applications for specific companies' needs.
- Different design building logic. Drag-and-drop logic is employed by end-users to manage no-code basic design. Low-code implies embracing the same development pattern as high-code solutions.
- Different user qualification levels. Unlike low-code technologies that are good for professional developers, no-code doesn’t require programming experience.
To give you a hint on how to build low-code/no-code solutions, here are some technologies to use: Salesforce, Lightning Kissflow, AppSheet, Microsoft Power Apps.
Dark Mode Standardization
Over the past few years, dark websites have gained momentum. In 2023, this trend will continue increasing in popularity, according to studies that revealed that 8 in 10 users prefer to switch to the dark mode whenever possible, especially at night. A dark mode means a UI option for mobile devices, enabling users to read the content in light symbols on the dark background. This option provides many advantages for users, among which are:
- Low-light conditions
- Less energy-consuming
- Ability to reduce eye strain and dryness
More and more web developers have started integrating the toggle between dark and light modes. Facebook Messenger, Twitter, Slack, YouTube have already incorporated such latest technology into web development.
Enhanced Native Cybersecurity
Cybersecurity’s latest website technology implies taking care of hardware/software or data protection from cybercriminals. Individuals and businesses employ this method to block unauthorized access to information centers. A well-designed cybersecurity strategy can provide overall security against cyber attacks targeted at getting access to, changing, deleting, or deriving critical information from an enterprise's or user's system. Here are the examples of web technologies 2022 crucial to utilize in the cybersecurity sphere:
- Firewalls
- Data Loss Prevention (DLP)
- Virtual Private Networks (VPN)
- Identity and Access Management (IAM)
The list of technologies may vary when time passes since even the most experienced cannot always keep up with the increasing pace of cyber risks.
Summing Up
The latest web technologies have already had a tremendous impact on the web development workflow, and they’ll modify the way users interpret the information. To get a competitive web application, you should ensure that your team regularly upgrades their web tools and techniques concerning modern trends in web creation. In this case, you can outsource web development to popular outsourcing destinations. Experienced outsourcers always keep up with cutting-edge technology to deliver competitive, high-quality software.
Author’s bio:
Vitaly Kuprenko is a technical writer at Cleveroad, a web and mobile app development company in Ukraine. He enjoys writing about tech innovations and digital ways to boost businesses.