Creating a website with a clear intention is a common goal for designers and developers. However, sometimes those intentions are not obvious to the customers and that leads to a low-converting website.
Here are some tips that will help you design an engaging website that will attract visitors and leads. Set yourself apart from the competition by following these easy steps and design a high-converting website.
You Can Also Read: 7 Reasons Why Responsive Web Design Is So Important?
Make the site mobile friendly
Responsive web design is no longer a matter up for discussion. It allows websites to automatically fit screens of all sizes and is the standard practice users have become accustomed to.
Other than responsive design, you need to lean into progressive advancement or graceful degradation. Progressive advancement refers to building a version for a lower browser like a mobile phone with basic functions and after that building an advanced version for a tablet or PC.
On the other hand, graceful degradation starts with a more advanced design like a desktop version and later on scales the product down to a mobile version. Since mobile searches account for over half of all organic searches in the United States, it’s clear to see why there’s such a push for mobile-first pages.
Progressive advancement leaves room for more features and a better user experience, which can be hard to adapt for mobile users. This is why some brands opt for creating 2 versions of their pages - one for desktop and one for mobile and tablet users.
This creates a challenge for designers who have to find creative ways of displaying their product without losing any vital features and making sure the content works in all areas.
An extra tip is to optimise your site for voice search. Seeing how mobile and home assistants have been on the rise, with research expecting 55% of households to own a smart speaker by 2022, it makes sense to jump on the rising trend and make the necessary changes in order to be more voice search-friendly.
Create engaging landing pages
Landing pages are usually what visitors click on first, whether they found you organically or through paid promotion. That means that people will gain their first impression through your landing page as opposed to a home page.
That’s why your landing pages should be helpful as well as nicely designed and engaging. Make sure every landing page has valuable content and a clear call to action. We’ll delve into CTAs later on. For now, let’s focus on the type of content you should be making.
Blogs work amazingly at educating your audience, as well as providing you with great SEO rankings. Create blogs that explain your products and services, make tutorials that guide your clients through using your services for the first time and provide them with actionable tips that can help them in their day-to-day lives.
Aside from blogs, you could make instructional videos that show how to maximise your product or service for an even better result. Every industry has an internal debate about whether their customers prefer text or video. While some industries thrive on video content, like cosmetic brands, cookware and such others don’t find too much success with video and stick to blogs and infographics.
No matter the type of content you decide to produce, make sure it’s informative, easy to digest, has a purpose and value to the end consumer.
Another great tip is to create more landing pages because that can help you generate more leads and engage with more potential customers.
Make your call to action loud and clear
As we’ve already mentioned, every landing page on your website has to have a purpose and that is where your CTA comes into play. Your call to action could be calling people to buy your product or service, subscribe to your newsletter, download a free book, open up the next page etc.
Every call to action has to be clearly marked and enticing enough for people to click on it. That’s why you’ll need to A/B test different sizes, shapes, colours, and wording of your buttons.
Play with different positions for your CTA, like a pop-up window, a hero CTA positioned in the header of your site and conversational CTAs that pop up in live chat. Anything that captures the audience’s attention, without creating too much of a disruption will work amazingly.
A nice clean design that creates a logical structure for users to follow alongside engaging content and an enticing call to action will help you convert more leads and bring in more people to your sales funnel.
Don’t forget to test our features on your site periodically and analyze what works best for your audience.
Petra Odak is a Chief Marketing Officer at Better Proposals, a simple yet incredibly powerful proposal software tool that helps you send high-converting, web-based business proposals in minutes. She's a solution-oriented marketing enthusiast with more than 5 years of experience in various fields of marketing and project management.