Responsive Web Designs has spread its wings at the same speed as the diversity in digital devices. Technology is advancing at such a pace that many users are switching from PC to smartphones. Access to numerous applications and online searches are much easier on phones.
Can you imagine how a website can fit on all screens? How can you stick users on your platform for a more extended period? Why do businesses need to reinvest in their website designs? How to make content interactive on all devices? The simple answer! Responsive web design and its importance.
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What is responsive web design?
Responsive web design is the adaptive design for a website to appear similar on all devices. It considers images are not going out of the screen, and all the design elements are visible. The website automatically scales its content, icons, and all embedded features according to device requirements.
Smartphones, tablets, and PCs have relatively different sizes. So, ideally, a website looking good on a desktop will require pinching and zooming on mobile devices. When users can't access your content, they will feel frustrated and leave your website immediately. It impacts customer satisfaction and leads to an increase in bounce rate.
But we have a savior with us! Responsive designs make sure of user-friendliness. One website design will serve all devices by scaling up and down as per screen size. Additionally, it even improves the website's navigation by both users and search engines on all devices.
What are the reasons that businesses must adopt responsive design?
We have a multi-screen society. A person working on a desktop in the office may access his work on the phone at home. So, your website must be accessible on all devices with adaptive screen resolutions. It ensures the consistency of design and features. What's so big a deal in this? It reinforces your brand reputation and trustworthiness. Digital marketers consider one URL providing the same experience to every visitor as an effective SEO strategy. So, responsive design is no option anymore; rather a requirement. Web design experts can give you the ultimate solutions for a responsive website.
Companies must consider these factors for why they need to invest in responsive design:
Mobile-friendliness
Mobiles are relatively easy to carry and handle than P.C. Therefore, 90% of worldwide internet users access the internet through phones only. So, businesses can grab their customers' attention with a mobile-friendly design.
Even Google recommends Mobile-friendliness as a ranking factor in search results. Considering the necessity of phones, Google launched Mobile-first indexing in 2019. With this, Google wants to ensure that all websites provide responsive design on phones.
Further, Google bots crawl on all web pages on the phone, index them, and rank your site accordingly. Due to this, the mobile-friendly website has now become an industry standard.
Boost Social Media Sharing
Social media users will be around 4.4 billion worldwide in 2025. Social media usage is widely prevalent on iPhones, smartphones, and almost every device. So, social media marketers can't miss utilizing social media for advertising and brand campaigning.
Social media is already a buzz amongst youth. It renders many attractive features like stories, going live, multimedia access. Social media can provide a direct link to your website and thus improve the conversion ratio. So, if you want to improve your social media marketing and sharing, get a responsive design.
Better User Experience
A responsive website is a must for providing an improved user experience. If you clutter your menu with many tabs, it will look messy and will confuse the visitors. On the other hand, well-arranged buttons increase the understanding of the context of tabs used.
Users like to spend more time on a website that is easy to navigate and provides a soothing visual presentation. Furthermore, who can ignore the significance of the fit images, tables, and content with enough white space on the screen? Therefore, it increases dwell time and improves brand perception.
When a user spends more time on a site, Google considers that site trustworthy and significant. So, it automatically improves site ranking on search engines.
Improvement in R.O.I.
Without responsive web design, web developers create a separate site for mobile and desktop; the 'www.company.com' website for P.C. and 'm.company.com' for mobile. They require dedicated servers for both websites. Moreover, web admins need to check for duplicate content to avoid the Google penalty.
Can you imagine how you will design your marketing strategy with two URLs? Which one to update on social media and which one to keep? All aspects of Digital Marketing will have to manage two URLs. Analysis and tracking of web performance; reporting of any issues or fulfilling loopholes will take considerable time.
However, a responsive website doesn't demand so much botheration and resource allocation. One responsive site will work amazingly well on all platforms. It yields a flexible layout as per different devices. Thus, it reduces web management time and cost. So, you get an improved R.O.I. by investing in responsive design.
Increase organic traffic
Nearly 55 of the global internet traffic comes from mobile devices. More traffic means you will get higher genuine traffic. Therefore, responsive web design can expand your customer base remarkably. Thus, a responsive website is worth the investment.
Further, the eCommerce sector can utilize responsive design to enhance its client reach. Do you know that responsive websites can boost the utility of both websites and web applications? Therefore, businesses can increase their lead generation and sales.
Enhanced website performance
According to statistics, visitors leave the website when a website takes more than four seconds to load. The responsive design includes flexible images and fluid grids. It decreases the loading time on smaller devices. So, responsive images and text are a must for improving website performance.
Conclusion
In today’s digital world, responsive web designs have become the core part of web development. You can’t miss out on responsive designs due to:
First, it acts as a one-stop web management solution while saving both your cost and time. Second, it caters to mobile customers as well as improves your Google rankings. Next, it is vital to provide an enhanced user experience and interactivity.
Last but not least, flexible designs improve the site performance on all platforms. So, How are you planning to get responsive design for your website?