Animated marketing videos work extremely well in conveying an idea or message about a product or service to its target audience in a few minutes or so. When we think of animation, words like fun & creativity come to our minds. No doubt, animated videos are aesthetically more pleasing to the eye than a usual video. And, therefore considered as a powerful marketing tool.
There’s a lot of potential in animated marketing videos as they can turn your brand from nothing to something more valuable & beneficial for your consumers.
And before you use animated videos for marketing purposes, read this article shedding light on the plus points of animated marketing bits.
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People Consume & Then Share The Content
Nowadays, viewers are very clear about their favourite choice of content on the internet, and it is certainly videos. In fact, people prefer videos rather than reading a large piece of text.
You may want to look at few important video marketing statistics here:
- 54% of consumers prefer video content from a brand or business they like.
- 72% of video marketers say they use videos to increase brand awareness.
- 87% of marketers use video for marketing purposes.
- 83% of video marketers claimed that videos helped them generate leads.
- Around 74% of viewers were convinced to download an app after watching a product video.
People love to share something they enjoy watching with others, be it a video or even text. Videos become viral these days, and spread like wildfire. It's a proven fact that videos lead to more shares than simple images and text.
Around 75% of viewers share video content with their friends and relatives. As a matter of fact, a very low percentage of the audience end up giving any negative comments or not sharing the video.
To be precise, if you create an engaging animated marketing video, viewers will more likely consume it and share it with others on every possible social media platform they can. This way your own marketing campaign will be created by your audience.
As far as production costs matter, an animated video is more affordable than a live-action video. As for live-action videos, a lot of resources & manpower are required such as locations, actors, equipment and an entire crew to take care of post-production activities too.
Animated Videos Create An Impact, And Are Engaging & Memorable
Animated videos influence the viewers in ways no other form of content can. As chances of remembering a video are much higher than reading a text. Our brain is much more capable of processing an image than something that is written. The information retained in a 60-second video is equivalent to a million written words.
Animated videos are more engaging and have the ability to turn promotional content into something that urges people to take action. If people love what they watch, they will help your brand grow in any form. If your animated video is convincing enough, your viewers will do whatever you asked them to do.
Your viewers may not click on the call-to-action instantly, but they will definitely do something advantageous for your brand. You might see the results later, if not right then.
Animated videos are fun & interesting to watch, and therefore creates a place in the minds & hearts of the viewers. This builds trust among them and helps drive conversions & more sales.
Creating a compelling animated video with eye-catching visuals & characters will help you get into your viewer’s memories. Not to mention, it will create an impact on them.
Videos are Loved By YouTube & Google Too!
Google can make really good use of animated marketing video as they serve as objects of desire for the search engine. By adding a subtle description, a catchy title and the relevant hashtags, an animated explainer video can turn into something really attractive on Google.
A video posted on a website attracts 2-3 times more visitors on a monthly basis. This doubles the time they spend on a website and leads to a rise in organic traffic with search engines as their source. Also, the video on a website in comparison to text multiplies the average number of linking domains by 3 times.
Another superb advantage of having animated videos on Google is that these videos take into consideration the audience’s needs while conveying the message through fun & relatable characters. So the entire process makes it more engaging & entertaining for the viewers.
YouTube is also regarded as a relevant search engine while being an appealing platform for its viewers. It ranks a video by the number of monthly searches along with other parameters. According to studies, around 1 in 4 buyers visit YouTube to research about a product they think of purchasing. This is why more marketers are switching to YouTube for marketing their products or services.
As the number of views & searches increase both on YouTube & Google, they both become useful platforms for making marketing videos more popular. Visitors will be able to watch your marketing videos without even searching for it. Videos help a lot in getting an idea about the products or services, and sometimes consumers won’t even have to go to its website for this.
Additionally, animated marketing videos may also intrigue viewers and they may wish to know more about your brand or business. This will attract them to your website and in turn lead to more traffic to it.
More Conversion Leads to Increased Sales
It’s undeniable that video marketing drives more conversions than any other forms of marketing material. Companies that employ videos in their marketing campaigns receive more traffic from search companies. Besides, videos on landing pages also lead to enhanced conversions by around 80%.
All this clearly indicates that animated explainer videos can help marketers boost their sales.
Animated marketing videos communicate directly with the audience by telling the story in a fun & interesting way.
Animated Videos Make Videos Look Cool
Email marketing is a really effective way of getting traffic to a brand's website. Adding a killer marketing video enhances a marketing campaign by increasing the traffic to the website. Not only this, it even multiplies the benefit of other marketing resources. Just by adding the word ‘video’ in the subject line of an email enhances its click-through rate.
You can place the video at the end of the email along with your signature. Create a YouTube channel for your brand & add videos to it at regular intervals.
Animated marketing videos are one of the most powerful tools for promoting a business or brand. It has many advantages. The content of animated videos is easily consumed by the audience while becoming memorable. These are an inexpensive form of marketing content and compel the audience to take action. They work excellent stimulants for driving conversions and sales.
Aditya Vikram is the founder and CEO of animated explainer video company, Essence Studios. He loves writing scripts and also has a knowledge of digital marketing. Aside from running the business, he loves reading about Cricket.