How AI contributes to Content Marketing?
There was a time when people working in the content marketing domain were not able to answer this particular question “So what exactly do you do?”. But gone are those days and content marketers are now much more aware of the future prospects that this industry stores in itself. In the era of the social media boom, there is going to be more and more demand for quality efficient content writers and marketers.
Content marketing deals with the sale of an intangible product that is challenging for people to understand. But with changing times and priorities people are getting acquainted with the fact that content marketing is important for any business to flourish as is the gold mine. The term “Content marketing” is self-explanatory. It is not now bound by the chains of being just educational or informational. It is now an interim part of the marketing of any product which a specific company deals with. To achieve this, content marketing can be seriously hard work. According to a survey, out of all the content marketers, 65% of them find this challenge to produce engaging content. 62% don’t have any basic idea of how to measure the ROI out of their campaigns. Also, 60% have this problem of providing 100% consistency.
Who could solve these problems better than AI?
None. It has been simplifying world problems and lives of millions and so for the content marketers.
Apart from content marketing, AI is something that has been the talk of the town for many years now. Some may say it is “much-publicized” but is it? Well according to me I would say not at all. There was a time when AI was confined only within the fictitious fields of science. But now it has found more real-time applications. Out of all one is definitely content marketing. One can easily observe while studying the market that there has been substantial growth in the number of digital marketers adapting themselves according to the revelation of AI.
If content marketing is an adventure, than AI is a parachute...
AI can be the ultimate guiding force for any content marketer, it just depends that they find the best AI tool for it. And after this, it can be proved to be a forever relationship.
Do companies or the content marketers keep any track of the time that they spend in planning out all the posts that have to be made or in optimizing the already made posts. And even after spending so many hours, it has been observed that the results are not up to the mark. This is because there is now a shift in what people find interesting and engaging. This shift cannot be ignored by the content marketers and if not considered in proper time can hamper the company’s business in no time. Without the intervention of AI, content marketers are not able to meet their targets on time and in some cases not after the time as well.
AI has completely changed the way tasks are now performed. In the majority of the cases now content marketers are enhancing their work rather than creating something new. As AI is making machines smarter so is making our new age content marketers also. AI has understood the deep meaning and concept behind the word “personalization”. People take more interest in any product until and unless it doesn’t concern them completely. Hence, personalization is something that has been realized by all the businesses is the core of the sale of any product. Content is now created keeping cross channel sale now. In the middle of this AI helps in increasing efficiency and productivity at the same time.
Cloud CDN, the best example of AI based optimization of content marketing. With the help of CDN, website load times have been improved to a great level. The beautiful technique which it uses while transferring files is “minification” that reduces file sizes and thus quickens the load times. Thus cloud CDN is responsible for high speed data delivery and as a result has reduced cost.
There is no limitation to information today. According to research, 90% of the data that is present on the internet as per today’s date has been created in the last two years only. By this, you can understand the level of proliferation. But the processing and analyzing capabilities of humans have not been updated a lot during this whole time. Hence, AI took the driver’s seat and took the whole command in making them understand as well in processing better as well as faster.
There are some points that prove that AI is crucial for content marketing
Personalization:- Machine learning systems have been constantly working on collecting personalized data from individual social media profiles and creating a brand experience that is more personalized. It records people’s tastes and interests based on the type of content they have consumed in the past.
Content engagement:- Using AI algorithms for creating content automatically has been trending for so long. It happens so organically that it does not even come into people’s notice. The hurdle which was most common among the content marketers is to decide what type of content is to be posted and what would make people vibrate. AI has been helping them in reducing the time which was spent before uselessly and can be put into the creation of innovative content.
Chatbots making simpler:- Chatbots a byproduct of AI has been using its capability of engaging with the customers at higher levels and bringing in real-time results and queries. These queries make it simpler in understanding real-time demands and building longer relationships.
Hence, for effective customization and reaching out to a massive amount of users and analyzing their data and then advancing accordingly. This makes AI based content marketing tools has become a must use tool for content marketers.