Tried and Tested Ways to Boost Traffic on Your New Website
We know why you're here. You're looking for ways to increase new website traffic. That's understandable, since this is the perfect time to work on your online visibility. The Covid-19 pandemic has forced everyone to stay indoors, and people have been spending a huge chunk of their time online for educational, lifestyle, and retail purposes. New website marketing is in demand these days and lucky for you, we listed down some useful tips to help you get started.
Identify Your Target Audience
Knowing who your target audience is sets the tone of your campaign. The questions you should ask are - Who do you want to talk to? What are they into? What's their age bracket? What social media platforms do they usually spend most of their time on? What language appeals to them? New website marketing has a lot to do with knowing how to talk to the people you want to talk to. The use of keywords, sentence construction, content format, and web design are significant in engaging your audience and getting them and their friends to visit your website and online pages more. This will only happen if they find your website appealing.
Create a Strategy for Social Media Advertising
If there are numbers you want to hit for your new website traffic, then you should meet with your team and design a social media advertising strategy. This is an efficient way to reach your target audience on different social media platforms.
One of the go-to platforms for social media ads is Facebook because of their advanced targeting features. By narrowing your audience, there's a higher chance that those who see your ad will be interested in your brand. You can target your audience based on interests, age, location, or other factors that are significant to your brand.
Come Up with Unique and Interesting Content
The number of daily visits you get on your website and social media pages is highly dependent on the kind of content you upload. People are more inclined to visit pages with articles that are well-written, images that are superbly designed with tools like Canva, or videos that are brilliantly made. Content is what bridges the gap between you and your audience; it shows them what your brand is made of. If you browse through all sorts of pages online, you will notice that the ones with interesting and engaging content are the ones that have the most traffic.
It is important to note that you don't need to upload content on all social media platforms available. This is why we talked about getting to know your target audience earlier. Find out which social media platforms they frequently use and upload most of your content there. This means you have to create different forms of content. Aside from the blogs on your website, you will also need to come up with compelling images and captivating videos. It is, of course, important to make sure your content is optimized for SEO to better your search rankings.
Register on Online Directories
Make it easier for people to find you by signing up on directory submission sites and getting registered in online directories. Your profile will contain links to your website, thus making it easier for people to find you online. Most of these directories also have strong domain authorities on Google, which means getting listed in them can help your website get high rankings for relevant searches.
Blog on Relevant Websites
You're not limited to your own space on the World Wide Web when it comes to reaching out to your target audience. You can also upload content on other relevant websites and talk about topics that are of great value to potential website visitors. Writing a guest blog allows you to include links to your website, which will help you reach your target.
Now, before you write your blog post, think about what topics are appropriate for their website. You an also ask them if there's a format that you need to follow. Remember, you're technically renting online space here so you need to follow their rules. Once you have all the information you need, you can start working on your guest blog post sites.
Build Quality Backlinks
Since we're talking about links, you may also want to delve into building backlinks for your website. These are links that are posted on other websites that, once clicked, take audiences to your page. Getting backlinks from industry influencers of complementary businesses gives your website a wider reach. Aside from visibility, you'll also get a new website traffic boost once Google picks up on these backlinks.
Send Out those Emails
A lot of people think emails are too old school, but the thing is, they do a swell job at increasing online traffic. Emails allow you to promote offers and stay in touch with your customers without having to compete for anyone's attention. Come up with email subject lines that will make them want to read what you send them. Avoid bombarding them with emails because that will only cause them to unsubscribe, disengage, or delete your emails. Remember, email marketing is only effective if your recipient actually open what lands on their inbox.
Pay Attention to Your Analytics Data
Your analytics data will tell you if all of your efforts and investments are helping you reach your goal. One platform that offers this kind of information is Google Analytics – they can show you the demographics of your site visitors and pages with the most traffic. It's important to monitor your analytics data to help you determine how to go about content and promotional strategies. Get rid of campaigns and investments that don't bring in the numbers and focus on the ones that do.
There are a lot of other things you can do to increase traffic on your new website. If you're already doing some of the stuff we listed above, that's awesome! You're on your way to getting more clicks and conversions on your website!