From the beginning of time, the human race has always relied on superior technology for survival, progress, and expansion.
And in the same way, agricultural technology helped humanity move from hunting and gathering to farming; modern technology has helped tons of businesses up their game and improve their services.
In 2020, we had first-hand experience of the necessity of tech in business when Covid struck, and businesses had to embrace technology to survive.
And one element that every business that thrived during the pandemic had in common was their rapid adoption of cutting-edge technology as a tool for adjusting their business operations to meet the needs of the moment.
Cutting-edge technology has permeated all aspects of business. This touch has revolutionized the corporate world to the point where any company that wants to grow or stay at the top must keep up with every technological advancement in their field.
And, just in case you want to take your business to the next level but aren't sure how technology can assist you, we've compiled a list of seven fascinating ways modern technology can help you build your business.
Seven Amazing Ways You Can Use Technology to Boost Your Business
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The major reason businesses exist is to satisfy the demands of their consumers. And yes, this goes well beyond the product and services you offer because it also includes great pricing, reliability, transparency, and even providing a feeling of community.
It doesn’t matter if you're currently running your startup, the CEO of an established firm, or simply a fan of all-things-business; this article will give you a solid view of how technology can help your company grow and prosper.
1. Use Technology To Understand Your Customers Better
It’ll be difficult developing a successful business without a thorough grasp of the essential needs of your target audience and the desires that drive their demand for your services.
And, although it used to be difficult to manually gather and analyze a large amount of vital information about your target audience, technology has made it much easier to discover exactly what customers want by analyzing the vast volumes of data generated every day.
Now, even if you've worked in a given industry for a long time, you should avoid making the mistake of believing you know what your clients want since customer demands evolve daily.
Knowing your customers deeply will assist you in preparing your firm to meet the ever-changing expectations of its target market by providing the necessary skills, personnel, and resources.
2. Use Social Media Technology To Link Your Brand With Its Customers Seamlessly
When it comes to growth, almost every business in the world depends on social media marketing. Digital marketing is a constantly evolving sector, with fierce competition and new strategies and ideas emerging regularly.
So, to remain competitive, your brand must possess the proper digital marketing technique that’d help it:
- Develop Strong Customer Relationships: Covid transformed the way people did business. And in response to this, countless companies had to use customer relationship management (CRM) tools to re-strategize and change their marketing strategies to achieve a stronger brand-customer relationship.
- Get the Perfect Brand/Product Name: One of the most significant advantages that technology has provided to the business sector is that it has made it faster and smoother for entrepreneurs all over the world to pick the perfect name for their companies, products, or services.
And one way they used technology to find the perfect brand name for their business was by using a solid AI-powered company name generator. Business name generators have helped many brands to decrease their time to market significantly.
- Establish a Powerful Social Media Presence: Using social media automation tools can help you manage your brand's social media performance as well as identify which content and channels are optimal for your business and services.
But even though automating your social media activities is a fantastic concept, software should not do everything for you. Carve out time from your busy schedule to personally react to comments, release compelling content, and keep in touch with your customer community.
- Get the Best From Email Automation: Email automation stands at the center of the fast expansion of many brands. A great example is Harry’s. The brand grew its business by gathering 100,000 subscribers in one week.
Now, the key to getting the most out of your email automation isn’t just to correctly identify and categorize your audience but also to gamify your reader’s experience. Sending the same email to everyone is a terrible idea that has led to the demise of several email lists.
And that’s because targeted emails are more appealing to readers and provide better results.
- Use Conversational Chatbots: Conversational chatbots have greatly enhanced user experience to the point that it would be unusual to come across a website that didn’t use one.
Chatbots will help visitors navigate your website and products quickly, get instant answers to their questions, and contact real customer support representatives. Chatbots also minimize the cost of offering 24-hour customer assistance.
- Embrace Influencer Marketing: Influencers have not only assisted countless businesses in connecting with new customers. It has also supplied these brands with the social proof they need to make their products stand out in the market.
So, don't be afraid to promote your business on an influencer's page, whether on YouTube, Facebook, or Instagram, because an ad promoted by influencers would always outperform ads directly released by your business.
- Get Active with Virtual and Augmented Reality: Many businesses, like Facebook, are quickly adopting virtual and augmented reality in order to create multidimensional experiences that appeal to their target audience.
If your company is in an industry like fashion, furniture, gaming, architecture, or real estate, VR and AR will undoubtedly provide a captivating and enticing touch. So, begin adding VR and AR into your products and services since they will improve customer engagement with your business.
Get active with AR and VR tech. Don’t be the lonely kid who gets left out of the playground.
3. Use Technology To Boost Your Brand’s Productivity
Businesses use technology to speed up their manufacturing processes. It doesn’t matter whether your brand manufactures products or provides services; having technology on hand will help your brand boost its performance significantly in a short amount of time.
Entrepreneurs can use analytical tools like Hubstaff to track their employee’s productivity in ways that were previously impossible.
The purpose here isn't strictly to identify slackers but to assist you in accessing your employee’s abilities and placing them in roles where they'd be more efficient. Even in challenging economic times, technology will assist your company in maintaining consistent performance.
When it comes to enhancing productivity, data recovery solutions and backup services can assist your company in resuming operations even after a service outage or disaster. You can maximize your company's productivity while minimizing downtime this way.
Infusing technology into your business will also increase worker productivity by making time-consuming tasks easier to accomplish. Document management software, for example, has considerably decreased human error by replacing operations like manual file retrieval, data input, and filing.
4. Use Drone Technology To Make Speedy Product Deliveries
Delivery drones are here to stay. Several brands, including Amazon, DHL, FedEx, Shell, Walmart, USAA, BBC, and CNN, have embraced drone technology.
These companies used drone technology to enhance their product delivery, inspection, news reporting, and various other tasks.
5. Use AI-Powered Technology to Disrupt Your Industry
Artificial intelligence has—and is still making—an immense impact not only in our daily lives but also in businesses across the world.
Whether you know it or not, AI is an active participant in our daily lives. Besides actively analyzing our Google searches and Facebook activities, AI is also a major part of smart assistants, finance—don’t get us started on the perfect union between AI and finance—robotic vacuums, and self-driving cars.
Speaking of self-driving cars, Elon Musk’s Tesla took the auto industry by storm when it released its highly efficient EVs. But Elon didn’t stop there because he repeatedly used superior technology to disrupt traditional industries like aerospace, infrastructure, healthcare, ride-sharing, telecommunications, and energy.
And just like Elon Musk, you too can shake up your industry with superior technology. All you have to do is take a deep look at your industry and identify any specific area that hasn’t been improved in a long time or is in dire need of improvement.
Next, figure out how tech can help improve that area. We advise entrepreneurs to always look at what’s happening in other industries and learn how to infuse such changes in their sector. There is a possibility that the technology that’d revolutionize your sector is already being used in another industry.
A solid example is Reliable Robotics and X Wing; these startups are currently working on releasing their autonomous flying planes, something that’s very similar to Tesla’s self-driving EVs.
But if you’re into e-commerce, then AI is an excellent tool that won’t just help you keep track of what your buyers are looking at but can also predict what they intend to purchase by simply analyzing what they’re opening and viewing.
6. Use Technology To Find Highly Skilled Remote Workers
Even if you are the sole owner and only staff of your business, your company is only as powerful as its employees. So, don't underestimate the value of technology in recruiting and retaining highly competent employees.
Every business now has direct access to competent professionals from all around the world. Today, using internet recruitment services, freelance platforms, and social media makes it much easier to find specialists that’d quickly handle your company's design, customer service, and even legal needs.
An interesting study by Stanford revealed that remote working didn’t just save companies from spending a ton of cash on real estate; it also made them more scalable and reduced their carbon emissions.
But it doesn’t end there because the study also showed that the immense productivity of remote workers was equivalent to a full day’s work each week.
7. Use Technology to Kill Downtime
By now, it should be pretty obvious that staying up to date with technology, even though it might come with a steep learning curve, can save your business from unnecessary downtime. And of course, we all know that time is money.
With that said, one sure sign that a business’s death is imminent is that it becomes too slow in responding to the ever-changing trends of the market. Brands like Amazon thrive because they’ve built a reputation for speed, while brands like Blockbuster and Blackberry failed because they were too slow to innovate.
And yes, Amazon’s reputation for speed is built on the fact that it is always looking for more ways to integrate technology in every aspect of its production process. This union with technology has helped the company reduce downtime to its barest minimum.
Technology is the Sure Path to Growth
Technology is constantly developing, and any brand that does not capitalize on the most recent innovations will fade and fall behind.
Using technology has provided brands with outstanding benefits like:
- Reducing the time spent on the production and delivery processes
- Allowing for remote and flexible work
- Recruiting highly competent remote workers
- Easy evaluating of operational procedures for efficiency and profitability
Technology not only generates exciting results that’d assist you in swiftly growing your business, but it also simplifies the process by saving you countless hours that you can put to greater use elsewhere.
As we said earlier, one of the unique ways modern tech has helped entrepreneurs grow their brands is by making it easier to market their brands online.
And one reason why you mustn’t delay taking your business online is the fact that there are over 3.6 billion people, potential customers, using social media. Embrace social media platforms, increase your brand's online presence, advertise your business, and develop your brand's core identity.
Adopting these technological solutions into your company will help you accelerate its growth and propel it to the top of its industry.