Contrary to the past, modern-day customers do not typically rush to buy products and services after watching fancy advertisements. They thoroughly research the company before making a purchasing decision. To begin with, a potential buyer will navigate through your website to get an aerial view of your business. Andif you have a cookie-cutter website with poor navigation, slow load times, or obscure CTA, it will scare away visitors.
That is why you should take web design and development seriously. These two aspects work in tandem to spice up the functionality as well as looks of your website, which will ensure a better user experience. However, web design and development trends keep changing over time. If you want to cut through the noise, you must incorporate the latest web design and development trends in your website.
Want to get familiar with them? Keep reading to get a comprehensive answer to this question:
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1. Mobile Responsive Design
Over the past year, the web has advanced at a swift rate, making way for mobile web browsing to become the first choice of internet users. The reason behind the unparalleled success of responsive web design is that it makes it easier for users to navigate and read the content. This results in a better user experience, eventually helping your website's optimization. Though you may still need to rely on a reliable backlink building service provider to gain authoritative links and dominate search engine ranking, an improved visitor retention rate will definitely support your overall SEO strategy big time.
2. Mobile-First Development
A vast majority of customers will return to your site if it is mobile-optimized.The way we live our daily lives has been transformed by mobile phones. Mobile phones make it easier to use technology for everything, including shopping, ordering food, taking classes, jotting down notes, and the list just goes on and on. Therefore, as a business, it is important for you to plan ahead and understand how your website will work on mobile phones.
In May 2021, Google's Core Web Vitals updated that page experienceswill be counted as a major ranking factor in the search engines. This is a clear indicator of why mobile-first web development is so important in the future.
3. Mindful Web Design
While the web is still a noisy, chaotic, and stressful place overall, this design will give users a sense of calmness. The design is, by and large, dominated by the white space allowing the content and our eyes to breathe. The mindful web design captivates the audience that does not want to be overwhelmed with a truckload of graphics and information.
This trend is also in line with Google's criterion that requires a website to be mobile-friendly. It is becoming increasingly difficult to make websites work on all devices as new gadgets keep hitting the market frequently. However, you can accomplish the objective with a simple design like this.
4. Single-Page Applications
SPA (Single-Page Applications)was one of the top technology trends in web design throughout the ongoing year. And it is likely to go strong in 2022 as well. This avoids the need to load separate HTML pages from a server to display a specific page to visitors. SPA loads only the markup and data needed to render them on a single page.
Visitors feel as though they are browsing a single page when using this website development technology. Gmail, Facebook, and Google Drive are just a few of the many popular single-page apps. What is more, SPA technology is also cross-platform and supported by many devices. Here are some of the other benefits of SPA:
- Streamlined and simple development
- Improved performance
- Reloading pages with minimum interference
React library is used to make SPAs more functional and compatible with hybrid apps. All these benefits earn SPA a place in the list of web development trends that will take 2022 by storm.
5. Neumorphism
This style is the successor to Skeuomophism, a design method that incorporates renderings from familiar, old materials into current designs. It was popularized inapp icons all over the world in early 2010. This trend was mostly replaced by flat design, which simplified icons and colors and made them more consistent and easier to identify.
The web design allows designers to recreate the tactile experience and also increases the user's emotional connection to it. According to veteran web designers,this stylized realism will be seen on buttons, search bars, and text boxes across digital designs in 2022.
6. AI-Powered Chatbots
Many businesses operate in different time zones and have representatives on many continents. This makes it difficult and expensive to ensure good customer service, especially when you consider that 24/7 customer support has become a norm worldwide.
Recent web development trends have shifted towards instant, automated client support. Chatbots powered by AI and machine learning have proven to be a worthwhile long-term investment. They can answer questions promptly, take orders, and perform many other tasks more efficiently than humans.
7. Organic Shapes
While geometric shapes are still a popular web design trend in 2021, 2022 will witness the rise of organic shapes. Fluid shapes, also known as organic shapes, are anything that does not include straight lines. These shapes are found in nature, such as the edges of rivers, lakes, and hills.
In this design, website segments can be broken up with fluid or organic shapes without the need for lines or angles. They can also be used in the background. For example, Android uses circles to support every item on its homepage.
8. Voice Search Optimization
Voice search optimization is a web development trend that you can't ignore in 2022.Voice search has become a common feature all over the globe. One study estimates that by 2022, there will be more than 135,000,000 voice assistant users in America.
As voice search optimization becomes a more important priority for web designers, more consumers will likely be comfortable using Alexa, Siri, and Google virtual assistants. Many businesses will be looking to include long-tail keywords that are based on the way people speak rather than what they type in their content (For example, "Where is the nearest pizza outlet?" vs "pizza near me")
Conclusion
As time goes by, businesses realize the importance of creating a website. But simply building a website for the sake of it will not cut the chase for you. Make no mistake; most users judge you by your online presence. Therefore, it is pertinent to provide them with an impeccable user experience by leveraging the above-mentioned web development and design trends.