The internet is an ever-changing and evolving place. That means that the way people use the web changes too, and in order to stay relevant you need to change your design as well.
The best way to do this is by improving your engagement with potential customers! In this blog post we will be discussing 5 practical methods for improving your web design so that you can get more conversions and improve your bottom line.
If you have a website, the chances are that you hit a point where you just don't seem to be getting the bang for your buck out of your marketing efforts. With Google currently dominating nearly all aspects of online marketing, and many other aspects of marketing being overseen by other major players, it is no surprise that many are questioning if they are wasting their time.
Web design is a very personal thing. Every person is different and we want our web design to reflect that. No two web pages look the same. The same goes for the same person using the same browser, tablet, or laptop. Well, not really, but you get the idea.
In order to get a more personalized experience when using our website, we will be adding more options for users to customize their experience. This will allow us to be more responsive by tailoring our designs to their individual needs. In the meantime, we've already begun releasing some experimental tools to get you started with our new UI tools.
It's no secret that having a professional web design is one of the most important factors when it comes to conversion rates and engagement on your website. And if you're not sure where to start, don't worry - we've got five practical methods for improving your web design!
You Can Also Read: Youtube SEO Tips to Rank Higher Your Videos
1. Use engaging images on your website
Images are a great way to capture the attention of visitors and engage them in the content of your site. Users are more likely to spend time on sites with compelling pictures. Try using high-quality photos or illustrations instead of plain text blocks.
Use engaging images on your website to embellish stories, in ad displays, to present products or services, a picture is worth a hundred words.Search for images that convey your message with a single glance and reflect the mood or tone of your writing.
Use relevant photos to illustrate points you make in blog posts, articles, social media content, etc. Play around with different layouts: horizontal stacking; vertical alignment on the left or right side; a thousand words” meaning good tools
2. Optimize Your Site's Color Scheme
Colors have an impact on our moods, so it is important that the colors you choose match what you're trying to convey as well as the audience for which they are intended.
What colors are going to be best for your site?
- The color of your text should contrast with the background and it's important that you have good readability.
- Avoid colors like blue or yellow as they may be difficult to read on a screen.
- Colors such as red, green, purple are easier to see in most cases.
Optimize Your Site's Color Scheme with the following tips:
- Use color in the background and for text to improve the readability of your site.
- Create contrast between colors, but don't create too much contrast or it will be difficult to read.
- Avoid overloading a page with too many different fonts and colors - this can hurt usability as well as make the user main color, secondary color, and accent color.
3. A recap of how colors and fonts inspire emotion
As you develop your brand, you'll need to create a unique identity to set you apart from your competitors. The right font and color combo can make or break your brand. Let's take a look at what fonts and colors can do for your brand.
Warm colors often inspire feelings of happiness, energy, and friendliness, whereas cool colors often create feelings of calmness, serenity, or sadness.Using serif fonts can make a website look more formal and professional. The three most common types for body copy are Times New Roman, Garamond, and Georgia; however Sans Serif fonts like Arial are appropriate if you, and optimism.
Use fonts that match your target audience's age range. A font like Comic Sans is popular among children but would do nothing for a professional or older crowd. Consider the emotional tone you're trying to convey with your design and employ complimentary typefaces accordingly (for example, using lighthearted fonts as opposed to heavy ones).
Color and font play a major role in how we perceive moods and emotions. Whether they're true or not, people tend to associate certain colors with specific emotions. For example, red is commonly associated with anger and orange with happiness. Some people even believe that certain fonts can influence how we feel.
4. Create the Perfect Call to Action
Buttons are for actions, like “Get a quote,” “Download,” “Open an account,” “Go to checkout.” They’re also for tasks, like “Sign up now. ”Buttons should be bigger than other text on the page and have a clear call to action message related to what they do when clicked.
Contrasting colors are best: red is good because it attracts attention; green sets an eco-friendly tone and shades of blue are soothing and professional.Buttons should be in the bottom left corner because it’s where people look first, but avoid putting buttons on top of each other so they can stand out. There shouldn’t be anything else in that corner so you have an opportunity to create a call to tone and you can also set dark colors for attract the eye.
The button text should be in the same color as the background of the page or close to it so that it stands out and contrasts with other information on the site, but use a lighter shade for people who are older because they have more difficulty distinguishing light colors from dark ones. Bigger buttons work better when you need more to evoke emotions from the people they will be targeting.
5. Why is creating a team page important?
A team page is an important aspect of a company's web presence. Businesses can use the space on their homepage to showcase themselves, as well as provide information about each individual member for visitors who are looking for more detail.
When it comes to creating your own team bio page, there are many things you should keep to help potential clients get to the point of knowing. Firstly, make sure that you have the information for all team members listed on your website.
This will allow visitors to see who is working at the company and what they are doing there. It also helps if someone wants to reach out about a specific member or get in contact with them directly-they'll potential clients get to the point of knowing, It adds a personal touch to the company and can lend trust to visitors.
Usman Raza is a CEO and the co-founder of Christian Marketing Experts LLC and a content marketing specialist working with Figma to WordPress Experts and a Minneapolis Criminal Defense Attorney. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.