Benefits of Responsive Website Design
It is indisputable that the smartphone has become one of the main channels from which users consume all kinds of content, search, compare and buy products. In fact, you are probably accessing this post from your mobile.
This great use of the smartphone has a direct impact on the activity of any ecommerce store. A trend that large ecommerce store know and have opted for from the beginning. For a few years, SMEs are starting to jump on the bandwagon, as they recognize their boom and want to join mobile commerce. In fact, in most countries, the smartphone has surpassed the desktop computer as the main device for accessing the Internet.
Precisely, it is this last data that we have to improve, since having a responsive web design fully optimized for the mobile experience is becoming essential. For Shopify store owners there are lots of Shopify themes that support these features and they are sometimes referred to as converting themes. To support this statement, today we tell you what are the advantages of having a responsive web design. But first what is responsive web design?
What is a responsive site?
A responsive web design site automatically adapts to the screen you are using. Whether you are on a computer, mobile phone or tablet, the content called up will be identical but presented in a way that respects the size of your screen. The photos are therefore adapted as well as the navigation tabs for example.
Why choose a responsive site?
The mobile internet has experienced such growth in recent years that it becomes essential to have a site that can be accessed from a phone or a tablet. The advantage of choosing a responsive site is to have to develop it only once, to keep the same back-office and to benefit from one and the same referencing for your site. So be careful, do not confuse a responsive site and a mobile site.
The responsive site adapts to the screen format while the mobile application is designed specifically for the mobile, a bit like a second site. The content displayed can be adapted in the second case, while it is strictly identical in the first. A mobile website will have a different ergonomics and can be considered after the design of your site.
Benefits of a responsive web design
Being able to have a single website for all devices implies that you do not have to make different websites for each device. The search engines penalize content that is repeated on different websites. For this reason, it is very important for search engine positioning that web design is responsive.
Google rewards brands that have a mobile-friendly website. This will help you have visibility in the search engines.
Increase the CTR of the store
It is one of the most important ratios in terms of website access. The first thing is to make the customers arrive, of course, but if after arriving it turns out that they leave within a few seconds of entering it is as if they had not arrived. A rate of 50% is a very bad ratio, it means that of every 2 accesses 1 is not worth anything. This is very common in designs that are not responsive since the display is quite poor from other types of devices other than computers.
When the user feels like browsing within a website and does not find problems from any device, it will be easier for them to decide to buy on our website.
Improve the user experience
The user will have a better experience with our website when visiting it from their mobile device they do not have to wait long loading times or the design of this does not adapt to their screen.
Reduces costs and maintenance
Created a website suitable for any device, every time we want to make a modification, we will only have to do it in a single template. Using a single design means that we do not have to make a modification for each of the devices, saving us time and money.
Faster loading of the website
Responsive website design does not require queries to redirect users to a different URL (the .mob version of the page), so a responsive web design significantly reduces the loading time of a web page. Page load time is one of the important aspects that Google uses when ranking a page, due to the impact load time has on the user experience, and what is good for the user experience is good.
If we talk about an online store or eCommerce where it is open 24 hours a day, with responsive web design are allowing any purchase to be made with total comfort from any device, we multiply by the possibility of purchases with which we can increase sales.
Google penalizes designs that are not responsive Although it already gave its first notices in 2014 and an ultimatum in April 2015. It was not until July 2015, when Google began to penalize organic positioning. That is to say, to come out worse in the searches of the great search engine. This penalty was noticeable the day after changing its algorithm in the robots that position web pages in the search engine, dropping access to pages that were not responsive by 10%.