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Have you ever felt like all the popular blog posts in your chosen niche has already been written by other blogs?
You write a post, feel happy about it and then start promoting it.
You go on twitter and see other people already promoting it with the same keywords.
Then you go on Pinterest make pins on that post, but just when you’re about to pin, you see dozens of similar pins already flooded on Pinterest.
Dayummm…. those bloggers.
But that’s the case in almost every niche.
There are over 152 million blogs on the internet, so it’s almost impossible to create unique content.
However, it is possible that you stand out.
So first of all, get this inside your head –
You don’t need to be unique, you just need to grab your reader’s attention better than your competitors and you do that by standing out.
Hence, the topic of this article.
So, let’s get down deep into the exact ways you can stand out and capture your readers better than your competitors –
1). Your Ideal Reader
You can also call this customer prototype or customer avatar.
It has to be 1.
Who is that 1 reader?
Is she a single mom?
Men and women who want to leave the 9-5 job?
Go deep and identify your ideal reader.
Once you do that, you know who you’re writing your each and every content for.
And then comes my next point which is highly interrelated to 1…
2). Write Epic Content
I didn’t mean good, I didn’t mean average, I meant epic.
Your content has to be so good, that your readers say – How could he give this for FREE? He should be charging for this.
Some tips for writing EPIC content -
- It has to be data driven. Meaning you have to have proof to back up what you’re preaching.
- It has to be actionable.
- It shouldn’t use technical jargon.
- It has to lead your reader from Point Problem to Point Solution
3). Length of your article
There’s a myth around there that great, epic content are big in length. 2000 words or more.
I say B.S.
Great content is the one that gets the job done.
That solves the reader’s problems.
So, in short length doesn’t matter.
If you feel like a certain topic requires you to write 10,000 words, go for it.
On the other hand, if some topic can be done in just around 500 words.
Cool… good for you.
Just focus on problem solving.
Be a value giver.
4). Don’t just Write
By that I mean –
Don’t just write, but make them feel as well.
Your readers should feel like you’re actually talking to them one-on-one.
Create emotions in each and every post you create.
Be their confidante.
You can do that by first disclosing personal things about yourself.
Once you do that and are real and honest about it, they’ll feel it and get closer to you.
Always remember –
Disclosure is disarming.
The more you disclose about yourself, the closer your audience gets to you.
5). Listen and Reply
Yup… be as engaged as you can be with your readers.
Read and reply to each and every single one of their comments on your blog or any other social media channels.
At the end of all my posts, I say – I read and reply to all the comments.
And I mean it.
I love to hear what my readers have to say. (I would love to hear your thoughts about this article as well)
This lets me know how I can better serve them by writing an even better content next time.
And I suggest everyone should do that.
An engaged community is a healthy community.
Which leads me to my final advice for you, that is…
6). Always be analyzing
You got google analytics, right?
Then keep an eye on it like a sniper.
Make it your best friend from now on.
And if you could afford then I would recommend you use – usertesting.com as well.
The more knowledge you gain about what your readers want, the better quality content you’ll create and the more your readers will pick you over everyone else.
This is the key to the kingdom.
I get it. There’s a lot of competition everywhere now.
So, stop that excuse once and for all.
Because, there’s always a way to stand out.
So, don’t stop because of the tide ahead.
Figure out how can you add more value to your audience than anyone else.
And then no amount of competition can really stop you from reaching to your target audience.
Now... the ball is in your court.
And before you leave, I want to ask you something.
Which one of these tips are you going to use?
Will you try to figure out who your one reader is?
Or will you focus more on your Google Analytics?
Or maybe, you’ve a question you want to ask me? [you can ask in the comments. I read and reply to every comment]
Either way, do comment and let me know your thoughts.
About the Author: Shakir Jamal
Shakir is a professional Internet Marketer and blogger who helps ambitious men and women build profitable blogs and replace their 9-5 rat race income with a laptop passive income.
You can contact Shakir on TheBlogIncubator