SEO is the best strategy used to improve the ranking of the website on the search engine. We all know that a lot of hard work and efforts are made to keep the website ranking at the top position of the search engine. But, somehow, the unexpected happens, and your website ranking drops. You can hire the company which provides search engine optimization services for upscaling the business.
The dropping of websites discourages every person and ultimately gives you the feeling that whatever you have done so far goes into vain. After this disaster, you have two paths. The success of your business or project depends upon your next step. The first one is you are back to square one again, or the other thing is you should start working from the point where you lost your ranking.
In this article, we will explore some of the SEO reasons responsible for website ranking drop. So let's move ahead with it:
We all know that the sudden and distinct loss in traffic and leads you are at the alarming stage. Furthermore, you are terrified and want to figure out the significant reason behind the website ranking declining is?
Ranking can fall due to several reasons. Sometimes it is due to some silly mistake that can be prevented.
1. Losing High-Quality Links:
The most prominent reason for dropping the website ranking is losing the grip over the high-quality links. This means the website or web pages associated with the links have disappeared, or the link to your website is removed.
Key Tip:
So, to overcome this situation, you need to concentrate on building the high-quality link again. In other words, you need to create interactive and creative content that will effortlessly grab the most eyeballs.
2. Google Updates:
To run a successful business, the prime intention of any business is to track the website's ranking on a daily basis. You must be amazed by knowing that Google makes 3,200 algorithm changes per year, which is around eight algorithm changes per day. It's quite a shocking number because the website ranking depends upon the Google algorithm. Sometimes updates in the algorithm are large, disruptive and sometimes have a minor impact on the website ranking.
Key Tip:
To avoid death by Google Update, you should follow the Google webmaster guidelines and always use the white hat SEO. Never follow the black hat SEO for generating the benefits at a pace.
3. Incorrect Placement of the Robots.txt File:
The most common reason for dropping in the website ranking is that sometimes the developer placed the robots.txt file at an incorrect position. We hope here you understand the role of the robots.txt file. For the ones who don’t understand it. Here is the brief information about it.
It tells the search engine crawlers which pages or files to crawl or which to ignore. Let’s better understand it with the instance:
The blogger has a blog where she shares the content related to her traveling experience. But by mistake, she placed the robots.txt file and told the search engine not to crawl the website, which results in a drastic dropping in the website’s ranking.
Key Tip:
Always lookout for this problem when you experience the sudden fall in your website ranking. Once you remove the disallow pages from the robots.txt file, you will attain a good ranking on the search engine in a few days or a few weeks.
4. Website Redesign:
Due to some business reasons, there is a high need to redesign the website. In that case, SEO must be the topmost priority for all businesses. But sometimes, Which ultimately leads to a drop in the website ranking. So what you can do in this scenario. Find its anwer in the tip section below.
Must Read: What makes your Website Great? - Know about the Latest Web Design Trends
Key Tip:
You should create the 301 redirects, which implement the code that tells the web browser to move automatically from one URL to another URL.
5. Competitor’s Website:
We are hoping that you all are aware of the fact that SEO is an ongoing process. It means you never go into a state of relaxation where you do not need to worry about the website's ranking. You must understand that when one ranking is going up, then another’s website ranking is going down. Your website is never fully optimized because your competitor keeps on working on the website to achieve a higher ranking on the search engine. If you also want to indulge in the company's captivating services to witness the boost in the business, you can hire the digital marketing agency.
Key Tip:
The best way to achieve the higher ranking of the website is through continuous smart efforts. So, there will be less possibility of getting trapped in the new Google algorithm updates.
6. Content Quality Matters:
Content is the prominent part of any website. It allows the user to get aware of your business services, products and many other things related to business. Furthermore, if your content is highly engaging then, more customers will attract to your website.
Moreover, Previous Google update Panda, which deals with the issue of low-quality content on the websites.
Must Read: Is Content Freshness A Ranking Factor?
This bar chart is a clear depiction of the content. It shows that the more lengthy the content is, the more it acts as the customer puller.
Following are some of the things that should be taken into consideration.
- Use high quality and interactive images in the content.
- Always try to write high-quality content.
- Minimizing disruptive things like pop-ups and advertising so that they will not irritate the users.
- Always try to focus on providing interactive content.
Key Tip:
Writing engaging and interactive content is one of the challenging tasks, so always invest your time finding your target audience's interest.
7. Declining User Experience
Declining user experience is one of the other important factors that need to be taken seriously. Page load speed, mobile-friendliness, and other factors play a significant role in generating the best user experience.
There are some reasons. If you recently change the content or design of the web page, there may be a higher chance that page loading will take more time than the previous one. You can check the page load speed by using Google's free page speed insight tools.
Key Tip:
If you want to know how much your website is mobile-friendly, you can use the Google search console "mobile usability" report.
Final Verdict:
We have shared some of the SEO reasons responsible for the website ranking dropping. You all must have experienced the problem of decreasing the website ranking. Reduced website ranking means a decrease in its visibility, which means fewer conversions and fewer leads.
So, whenever you encounter this type of problem, the first thing you have to figure out the main reasons behind the decrease in website ranking. Furthermore, you can try out some of the ways to fix this problem.
Ellocent Labs is known for providing power pact digital marketing services and appropriate strategies for elevating the business. We are an elite group of innovative minds who have a lot of creative vision. Our suite of services includes digital marketing services. Please find out more about it on our website.
Author Bio:
Sundeep Kaur works as a Business Development Manager at Ellocent Labs, a prominent name in the market for providing IT-related services from mobile app development, be it android or IOS app development service to web development services and digital marketing service to online reputation management services. I am very passionate "about reading" (Reading or writing) and grasping knowledge about the latest raging technologies, whether it is related to web development or mobile app development. I am always keen on learning due to this reason; I love to share my knowledge with the audience to upgrade themselves in every field.